Willeke Hendriks
Chief Product Officer
Professional Overview
Willeke Hendriks is an experienced and accomplished Chief Product Officer with a strong track record in the fashion industry. She specializes in leading product development, sourcing, and innovation initiatives to drive growth and success for leading brands.
Experience Summary
Current Role
As the Chief Product Officer at G-Star RAW, Willeke is responsible for overseeing the company's entire product portfolio, from conceptualization to commercialization. She leads a team of talented product developers and manages the end-to-end product lifecycle, ensuring the creation of high-quality, on-trend products that resonate with the brand's target audience.
Career Progression
Willeke's career in the fashion industry spans over 15 years, during which she has held various leadership roles at G-Star RAW. Prior to her current position, she served as the Head of Product Development, Director of Global Sourcing and Product Development, and Director of Product Development, contributing to the brand's growth and market expansion.
Before joining G-Star RAW, Willeke gained valuable experience as a Buyer and Product Developer at O'Neill Europe, where she honed her skills in product management, sourcing, and commercial operations. She also held a role as a Band Manager at The Timers, demonstrating her versatility and adaptability across different industries.
Academic Background
Willeke holds a strong academic background, though specific details about her education are not provided.
Areas of Expertise
Willeke's key areas of expertise include:
- Product development and innovation
- Global sourcing and supply chain management
- Trend forecasting and market analysis
- Cross-functional team leadership and collaboration
- Strategic decision-making and problem-solving
Professional Impact
Throughout her career, Willeke has made significant contributions to the brands she has worked with. At G-Star RAW, she has played a pivotal role in shaping the company's product strategy, driving the development of cutting-edge designs and collections that have resonated with the brand's loyal customer base.
Conclusion
Willeke Hendriks is a seasoned and versatile Chief Product Officer with a proven track record of success in the fashion industry. Her deep expertise in product development, sourcing, and innovation, combined with her strong leadership skills, make her a valuable asset to G-Star RAW as the company continues to expand its global presence and solidify its position as a leader in the denim and casual wear market.
