Willeke van Rijn

Chief Executive Officer, The Resource Alliance

Professional Overview
Willeke van Rijn is a seasoned executive with over 20 years of experience in the social impact sector. As the Chief Executive Officer of The Resource Alliance, she leads a global organization dedicated to empowering non-profit and social enterprises to drive positive change. With a strong background in strategy, fundraising, and organizational development, Willeke brings a unique blend of expertise to her role, leveraging her deep understanding of the industry to help her clients achieve sustainable growth and maximize their social impact.

Experience Summary

Current Role
As the Chief Executive Officer of The Resource Alliance, Willeke is responsible for setting the strategic direction of the organization, overseeing its day-to-day operations, and leading a talented team of professionals. Under her guidance, The Resource Alliance has expanded its global reach, delivering impactful programs and services to a diverse client base across the social impact sector. Willeke's strategic vision and commitment to excellence have been instrumental in positioning the organization as a trusted partner and industry leader.

Career Progression
Prior to her current role, Willeke held various senior positions within the social impact sector, including International Consultant, Head of Strategy and Analysis at SOS Children's Villages International, and Global Fundraising Strategist at Oxfam International. Throughout her career, she has demonstrated a consistent track record of success, driving organizational growth, optimizing operational efficiency, and cultivating high-performing teams. Willeke's extensive experience and deep industry expertise have made her a respected voice in the social impact space, and she is widely recognized for her ability to navigate complex challenges and deliver sustainable solutions.

Academic Background
Willeke holds a Master of Science (MSc) in Globalization and Development from the School of Oriental and African Studies, University of London, and a Bachelor of Arts (BA) in Commerce and Marketing Management from De Haagse Hogeschool / The Hague University of Applied Sciences. Her formal education has provided her with a strong foundation in business, marketing, and international development, further enhancing her ability to lead in the social impact sector.

Areas of Expertise

• Strategic planning and organizational development

• Fundraising and resource mobilization

• Stakeholder engagement and partnership building

• Project management and operational excellence

• Talent management and team leadership

• Social impact measurement and evaluation

Professional Impact
Throughout her career, Willeke has spearheaded numerous initiatives that have had a significant impact on the social impact sector. As the Head of Strategy and Analysis at SOS Children's Villages International, she led the development and implementation of a comprehensive global strategy, resulting in improved program outcomes and increased organizational efficiency. As a Global Fundraising Strategist at Oxfam International, Willeke played a pivotal role in diversifying the organization's funding sources and expanding its donor base, enabling it to scale its impact worldwide.

Conclusion
Willeke van Rijn's impressive career trajectory and extensive experience in the social impact sector make her a valuable asset to The Resource Alliance. As the Chief Executive Officer, she is poised to lead the organization to new heights, driving innovation, fostering strategic partnerships, and empowering her team to deliver transformative results for the clients and communities they serve.