Willson Herrera

Seasoned Finance Executive with Proven Track Record

Professional Overview

Willson Herrera is a strategic and results-driven Chief Financial Officer (CFO) with over a decade of experience driving financial excellence and operational efficiency across diverse industries. As the CFO of All-Star Sporting Goods and Founder/CFO of Herrera Gaffney, he leverages his strong financial acumen, analytical skills, and data-driven decision-making to optimize business performance and position organizations for long-term growth.

Experience Summary

Current Role

CFO, All-Star Sporting Goods (2019 - Present)

• Oversee all financial operations, including budgeting, forecasting, reporting, and cash flow management

• Provide strategic financial leadership to the executive team, advising on critical business decisions

• Spearheaded the implementation of a new enterprise resource planning (ERP) system, leading to improved data integration and operational efficiency

• Played a key role in securing a $10 million credit facility, enabling the company to fund strategic initiatives and expansion plans

Founder and CFO, Herrera Gaffney (2017 - Present)

• Co-founded a boutique financial consulting firm, providing strategic advisory services to small and medium-sized businesses

• Responsible for all aspects of financial management, including financial planning, reporting, and compliance

• Helped clients achieve significant cost savings and revenue growth through the implementation of customized financial strategies

Career Progression

Vice President of Finance, Smart Destinations Inc. (2016 - 2017)

• Oversaw the financial operations of a leading provider of vacation packages, including budgeting, forecasting, and financial reporting

• Played a pivotal role in the company's successful acquisition by a private equity firm, facilitating a seamless transition

Vice President Finance and Corporate Controller, Aptus Health (2014 - 2016)

• Spearheaded the implementation of robust financial controls and reporting systems, improving financial transparency and decision-making

• Played a key role in the company's restructuring and expansion efforts, ensuring financial alignment with strategic objectives

Controller, Rue La La (2010 - 2014)

• Managed all aspects of the company's financial operations, including general ledger, accounts payable/receivable, and payroll

• Implemented process improvements that resulted in a 20% reduction in financial close times and enhanced reporting capabilities

Academic Background

• Master of Business Administration (MBA), University of Massachusetts Amherst

• Bachelor of Science (BS) in Accounting, Bentley University

Areas of Expertise

• Financial Planning and Analysis

• Treasury Management

• Mergers and Acquisitions

• Financial Reporting and Compliance

• Process Improvement and Automation

• Strategic Business Partnering

Professional Impact

• Spearheaded the implementation of a new ERP system at All-Star Sporting Goods, leading to a 25% improvement in financial reporting accuracy and a 15% reduction in operating costs

• Played a pivotal role in securing a $10 million credit facility for All-Star Sporting Goods, enabling the company to fund strategic growth initiatives

• Advised clients of Herrera Gaffney on financial strategies that resulted in an average 18% increase in profitability

• Recognized as a strategic finance leader, known for driving operational excellence and aligning financial objectives with overall business strategy

Conclusion

Willson Herrera is an accomplished CFO with a proven track record of driving financial excellence and operational efficiency. His strong financial acumen, strategic mindset, and data-driven decision-making make him a valuable asset to organizations looking to maximize their financial performance and position themselves for long-term success.