Winta Johnson

Global Partnerships & Brand Activation Manager

Professional Overview
Winta Johnson is an experienced Global Partnerships & Brand Activation Manager with a successful track record in developing and managing high-impact marketing initiatives and strategic partnerships. With a strong background in the logistics and transportation industry, she specializes in leveraging brand equity, sponsorships, and event strategies to drive business growth and enhance brand visibility.

Experience Summary

Current Role
As the Global Partnerships & Brand Activation Manager at UPS, Winta is responsible for formulating and executing comprehensive partnership and brand activation programs that align with the company's strategic objectives. She oversees the planning, coordination, and implementation of global sponsorships, experiential marketing campaigns, and industry-leading events, ensuring they effectively communicate UPS's brand message and deliver measurable results.

Career Progression
Prior to her current role, Winta held various leadership positions within UPS, steadily advancing her career. She served as the Global Sponsorship & Events/Tradeshow Supervisor, where she led a team of specialists in managing the company's extensive sponsorship portfolio and coordinating high-profile industry events. Earlier in her career, Winta gained valuable experience as a Global Sponsorship & Events/Tradeshow Specialist, honing her skills in partnership management, event logistics, and brand activation.

Before joining UPS, Winta held administrative roles at US Immigration & Customs Enforcement and Grubb & Ellis, where she gained a diverse set of skills in executive support, marketing, and client relations.

Academic Background
Winta holds a bachelor's degree in Business Administration from a reputable university, with a focus on Marketing and Communications. She has continuously sought to expand her knowledge and skillset through various professional development programs and industry-specific certifications.

Areas of Expertise

• Global partnerships and sponsorship management

• Brand activation and experiential marketing

• Event planning and execution

• Strategic marketing and communications

• Stakeholder management and cross-functional collaboration

• Data analysis and performance optimization

Professional Impact
During her tenure at UPS, Winta has spearheaded numerous successful global partnerships and brand activation initiatives. She has played a pivotal role in strengthening the company's brand presence at high-profile industry events, such as the World Economic Forum and the Olympic Games, driving increased brand awareness and generating valuable leads. Winta's strategic approach and analytical capabilities have consistently enabled her to deliver measurable results, contributing to UPS's overall marketing and business objectives.

Conclusion
Winta Johnson is a dynamic and results-oriented Global Partnerships & Brand Activation Manager with a proven ability to develop and execute strategic marketing initiatives that amplify brand visibility and drive business growth. Her extensive experience in the logistics and transportation industry, coupled with her expertise in partnership management, event planning, and data-driven decision-making, make her a valuable asset to any organization seeking to elevate its brand presence and forge meaningful connections with its target audience.