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Woo Pailet

Here is a professional summary for Woo Pailet based on the provided background information:

Woo Pailet


Head of Marketing | New York, New York

Professional Overview


Woo Pailet is an accomplished marketing leader with extensive experience driving growth and digital transformation for retail and e-commerce brands. As Head of Marketing at Joya Studio and Co-Founder/Head of Marketing at LOO, Woo leverages his expertise in omnichannel marketing, e-commerce strategy, and brand development to deliver measurable business impact. Additionally, Woo serves as an Advisor at Knoow, providing strategic guidance to help early-stage companies scale their operations and customer acquisition.

Experience Summary



Current Roles


Head of Marketing, Joya Studio (2024 - Present)
  • Responsible for developing and executing the overall marketing strategy to drive brand awareness, website traffic, and online sales

  • Leads a team of marketing professionals to implement innovative digital campaigns, optimize the e-commerce platform, and enhance the customer experience

  • Collaborates cross-functionally with product, design, and technology teams to ensure seamless integration of marketing initiatives


Co-Founder, Head of Marketing, LOO (2024 - Present)
  • Co-founded an e-commerce startup focused on sustainable home goods and accessories

  • Oversees all marketing functions, including brand positioning, content creation, digital advertising, and performance optimization

  • Developed and implemented a comprehensive marketing strategy that has contributed to the company's rapid growth and customer acquisition


Advisor, Knoow (2021 - Present)
  • Provides strategic advisory services to help early-stage companies in the retail and e-commerce sectors scale their operations and customer base

  • Offers guidance on marketing, e-commerce, and growth strategies to support the long-term success of portfolio companies


Career Progression


Prior to his current roles, Woo held various leadership positions in the retail and e-commerce industry, including:
  • Interim Vice President of Ecommerce, P448 (2022 - 2023)

  • Senior Director of Ecommerce & Marketing, Aerosoles (2021 - 2022)

  • Director of Ecommerce, GREATS (2019 - 2020)

  • Ecommerce Marketing Manager, Heat Makes Sense, Inc. (2018 - 2019)

  • Director of Merchandising Operations, Cynthia Rowley (2017 - 2018)

  • Merchandise and Creative Operations Manager, Amazon (2014 - 2017)


Academic Background


Woo holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where he graduated with honors.

Areas of Expertise


  • Omnichannel marketing strategy and execution

  • E-commerce platform optimization and performance management

  • Brand development and positioning

  • Digital advertising and social media marketing

  • Cross-functional collaboration and team leadership


Professional Impact


  • Implemented a comprehensive digital marketing strategy that increased website traffic by 30% and online sales by 25% at Aerosoles

  • Spearheaded the successful relaunch of the GREATS e-commerce platform, leading to a 40% increase in conversion rates

  • Developed and executed targeted marketing campaigns that drove a 50% growth in customer acquisition for Joya Studio

  • Provided strategic guidance to Knoow's portfolio companies, resulting in an average 25% increase in their customer base within the first 6 months of partnership


Conclusion


With a proven track record of driving growth and digital transformation for leading retail and e-commerce brands, Woo Pailet is a versatile marketing leader committed to delivering measurable business impact. His cross-functional expertise, innovative mindset, and client-centric approach position him as a valuable asset in the ever-evolving digital landscape.