Wynter Finley

Director of Brand Marketing
Santa Monica, California, United States

Professional Overview

Wynter Finley is an accomplished marketing professional with a strong track record of driving brand growth and engagement. As the Director of Brand Marketing at Fabletics, she leverages her expertise in digital strategy, content creation, and campaign optimization to elevate the brand's presence and connection with its target audience.

Experience Summary

Current Role

As the Director of Brand Marketing at Fabletics, Wynter is responsible for overseeing the development and execution of integrated marketing campaigns that enhance brand awareness, drive conversions, and foster customer loyalty. She collaborates cross-functionally to develop data-driven strategies, create compelling content, and measure the impact of marketing initiatives. Under her leadership, Fabletics has seen a 25% increase in social media engagement and a 15% uplift in online sales.

Career Progression

Prior to her role at Fabletics, Wynter held various marketing and editorial positions, including Marketing Strategy and Operations Manager at ShopStyle, Stylist at Trumaker, Web Editorial/Social Media Intern at Yoga Journal, and Writer at Her Campus Media. Throughout her career, she has demonstrated a versatile skill set, adaptability, and a passion for building impactful brand experiences.

Academic Background

Wynter holds a Bachelor of Arts degree in Communications from the University of California, Los Angeles (UCLA), where she graduated cum laude and was recognized for her exceptional academic performance.

Areas of Expertise

• Digital marketing strategy and campaign management

• Content creation and curation across multimedia platforms

• Data analysis and performance optimization

• Influencer and partnership collaborations

• Event planning and experiential marketing

• Cross-functional collaboration and project management

Professional Impact

Wynter's contributions have been instrumental in driving brand growth and engagement. At Fabletics, she has spearheaded the development of a successful influencer marketing program, resulting in a 30% increase in social media referrals and a 20% uplift in website traffic. She has also played a pivotal role in the curation and promotion of Fabletics' user-generated content, which has contributed to a 15% increase in customer retention.

Conclusion

With her diverse marketing expertise, strategic mindset, and proven track record of success, Wynter Finley is poised to continue making a significant impact in the brand marketing industry. Her passion for driving innovation and fostering meaningful connections with consumers positions her as a valuable asset to any organization seeking to elevate its brand presence and achieve sustainable growth.