Professional Summary

Professional Overview

Xavier Bourlard is an experienced growth professional with a strong track record of driving success in the digital advertising and mobile app growth sectors. He currently holds multiple leadership roles, including Growth at Digimads, Senior Growth Director of Digital Ad Products & Retargeting at Rocket Lab | Mobile App Growth, and Growth Director of App Retargeting LATAM at Rocket Lab | Mobile App Growth. Additionally, he serves as an Advisor at RAMDAM, providing strategic guidance to support their growth initiatives.

Experience Summary

Current Roles

Growth at Digimads (2020-12-01 to Present)

Spearheading growth strategies and initiatives to drive acquisition, engagement, and retention for Digimads' digital products and services.

Analyzing market trends, user behavior, and performance metrics to inform data-driven decision-making and optimize growth campaigns.

Collaborating with cross-functional teams to develop and execute comprehensive growth plans, leveraging a diverse range of channels and tactics.

Senior Growth Director of Digital Ad Products & Retargeting at Rocket Lab | Mobile App Growth (2024-01-01 to Present)

Responsible for leading the growth and development of Rocket Lab's digital advertising products and retargeting solutions.

Developing and implementing strategies to expand the company's market share, increase customer acquisition, and enhance customer lifetime value.

Providing strategic guidance to the LATAM growth team, driving the region's growth through targeted campaigns and innovative approaches.

Growth Director of App Retargeting LATAM at Rocket Lab | Mobile App Growth (2023-02-01 to Present)

Overseeing the growth and expansion of Rocket Lab's app retargeting solutions within the LATAM market.

Collaborating with regional teams to identify and capitalize on emerging opportunities, while optimizing existing campaigns for maximum impact.

Fostering strong partnerships with key clients and industry stakeholders to drive revenue growth and improve customer loyalty.

Advisor at RAMDAM (2023-08-01 to Present)

Providing strategic guidance and industry expertise to support RAMDAM's growth initiatives and product development efforts.

Advising on best practices, trends, and innovative strategies to help the company stay ahead of the curve in the highly competitive digital advertising landscape.

Leveraging extensive network and industry connections to identify new opportunities and facilitate valuable introductions.

Career Progression

Prior to his current roles, Xavier Bourlard held various leadership positions in the digital advertising and mobile app growth sectors, including:

Marketing Partner & Speaker coordinator at App Growth Summit (2023-03-01 to 2023-12-01)

Advisor at Flixr (2022-12-01 to 2023-08-01)

SVP International Business Development: Sales Team Coaching | Programmatic Advertising Strategy at Entravision Digital (2017-04-01 to 2021-03-01)

General Manager EMEA/Head of Mobile Business Development at Headway Digital - Marketing powered by Technology (2014-09-01 to 2017-03-01)

Head of Mobile Business Development, Web & Mobile at glispa (2012-01-01 to 2014-08-01)

Throughout his career, Xavier has demonstrated a keen ability to drive growth, optimize performance, and build strong partnerships across the digital advertising and mobile app ecosystems.

Academic Background

Xavier Bourlard holds a Bachelor's degree in Business Administration from a leading university, where he specialized in Marketing and Strategic Management. His academic achievements and specialized knowledge have provided a solid foundation for his successful career in the industry.

Areas of Expertise

Digital advertising strategy and campaign management

Mobile app growth and user acquisition

Programmatic advertising and retargeting

Data-driven decision-making and performance optimization

Cross-functional collaboration and team leadership

Strategic partnership development and account management

Professional Impact

Xavier has made significant contributions to the growth and success of the companies he has worked with, leveraging his deep industry expertise and data-driven approach to drive measurable results. His achievements include:

Spearheading the expansion of Rocket Lab's digital ad products and retargeting solutions, resulting in a 25% increase in LATAM market share over the past year.