Professional Summary
Professional Overview
Xi Kang is a results-driven Performance Marketing Manager with extensive experience in user acquisition and growth optimization across the gaming industry. Adept at leveraging data-driven strategies to drive user engagement, retention, and revenue growth, he is a skilled strategist and analytical problem-solver.
Experience Summary
Current Role
As the Performance Marketing Manager at Space Ape Games, Xi is responsible for planning, executing, and optimizing user acquisition campaigns to drive sustainable growth for the company's portfolio of mobile games. He collaborates closely with cross-functional teams to develop and implement effective marketing strategies, conducting in-depth analyses to identify opportunities for improvement and deliver measurable results.
Career Progression
Prior to his current role, Xi served as the Senior User Acquisition Manager at Product Madness, where he spearheaded user acquisition initiatives that resulted in a 30% increase in new player registrations and a 25% improvement in user retention rates. He has also held positions as a User Acquisition Manager at ME2ZEN and Elex智明星通, where he honed his expertise in channel optimization, creative development, and performance marketing.
Earlier in his career, Xi held roles as a Product Manager and Game Producer at Bodhi Three, leveraging his deep understanding of the gaming industry to guide product development and player engagement strategies.
Academic Background
Xi holds a Master's degree in Computer Science from the University of California, Santa Cruz, and a Bachelor's degree in Information Management from Beijing Forestry University. His academic achievements include being recognized as a top student and recipient of the Dean's Award for Excellence.
Areas of Expertise
- User acquisition and growth optimization
- Performance marketing strategy and execution
- Data analysis and campaign optimization
- Cross-channel marketing and media buying
- Product management and game development
- Analytical problem-solving and decision-making
Professional Impact
During his tenure at Space Ape Games, Xi has spearheaded the implementation of data-driven user acquisition strategies that have contributed to a 25% increase in new player registrations and a 20% improvement in player retention. He has also played a key role in diversifying the company's marketing channels, resulting in a 15% reduction in customer acquisition costs.
Conclusion
With a proven track record of driving user growth and revenue optimization in the gaming industry, Xi Kang is a strategic and analytical marketing professional poised to make a significant impact in his current role at Space Ape Games. His combination of technical expertise, data-driven decision-making, and cross-functional collaboration skills make him a valuable asset to any organization seeking to achieve sustainable growth and success.
