Xiaoya Zhang

Senior Recruitment and Admissions Manager, MiM and GMiM
London, United Kingdom

Professional Overview

Xiaoya Zhang is a seasoned higher education professional with over 8 years of experience in recruitment, admissions, and marketing for prestigious academic institutions. As the Senior Recruitment and Admissions Manager for the Master's in Management (MiM) and Global Master's in Management (GMiM) programs at London Business School, she leverages her expertise in international student recruitment, data-driven decision making, and strategic program development to drive enrollment and foster a diverse, high-caliber student body.

Experience Summary

Current Role

As the Senior Recruitment and Admissions Manager for the MiM and GMiM programs at London Business School, Xiaoya oversees all aspects of the admissions process, from application review and candidate evaluation to interview coordination and offer management. She has successfully increased program enrollment by 15% year-over-year through targeted marketing campaigns, international recruitment events, and the implementation of data-driven admissions strategies. Xiaoya also serves as a mentor for LGBTQ+ professionals and allies through her involvement with myGwork, a prominent global networking organization.

Career Progression

Prior to her current role, Xiaoya held the position of Recruitment and Admissions Manager for the Early Career Programmes at London Business School, where she was responsible for managing the admissions process for the school's flagship Master's programs. She has also held marketing and admissions roles at GLOBAL UNIVERSITIES SPONSORSHIP LTD. and Innovation Enterprise, where she gained valuable experience in international student recruitment, event management, and digital marketing.

Academic Background

Xiaoya holds a Bachelor's degree in Business Administration from the University of Cambridge, where she graduated with Honors. She is currently pursuing a Master's degree in Higher Education Management at the University of Oxford, further strengthening her expertise in the education sector.

Areas of Expertise

• International student recruitment and admissions

• Data-driven decision making and analytics

• Strategic program development and management

• Cross-cultural communication and stakeholder engagement

• Leadership and team management

Professional Impact

During her tenure at London Business School, Xiaoya has played a pivotal role in shaping the school's global recruitment strategy, leading initiatives that have resulted in a 20% increase in international student enrollment. She has also spearheaded the implementation of an AI-powered application review system, streamlining the admissions process and improving candidate experience. Xiaoya's contributions have been recognized through her selection as a myGwork mentor, where she provides guidance and support to LGBTQ+ professionals in the higher education sector.

Conclusion

With her extensive experience, strong leadership skills, and deep understanding of the global higher education landscape, Xiaoya Zhang is poised to continue making a significant impact in her role as the Senior Recruitment and Admissions Manager for the MiM and GMiM programs at London Business School. Her commitment to fostering a diverse and talented student body, coupled with her data-driven approach and strategic mindset, positions her as a valuable asset to the institution and the wider academic community.