Professional Role and Experience
Xiu Ren Yap currently holds the position of Head of Growth, B2B at Oddle, a company providing integrated online-to-offline (O2O) solutions tailored for the restaurant and F&B industry. His professional trajectory at Oddle spans approximately 9 years, advancing from an initial role as software engineer to his current leadership position overseeing strategic growth initiatives. This progression reflects both technical expertise and strong business acumen.
His role focuses on strategic growth within the F&B sector, specifically aiming to drive expansion for restaurants by leveraging digital tools and data-driven insights. Notably, he is described as a dynamic technical generalist, suggesting versatility in both product/technology understanding and market growth strategy execution.
Educational Background
Xiu holds education credentials from Nanyang Technological University, a leading institution in Singapore, which supports his foundation in technology and business.
Professional Focus and Achievements
- He is deeply motivated by impact on the F&B industry, signifying strong alignment with Oddle’s mission to support restaurant growth through technology.
- His leadership role in growth implies responsibility for customer acquisition, retention, and revenue expansion through sustainable and scalable business strategies.
- Prior work history at Oddle includes increasing responsibility, prominently from a finance analyst to assistant managerial roles, before transitioning fully into growth and business consulting. This multifaceted experience provides him with a comprehensive understanding of financial controls, market dynamics, and operational challenges.
Company Context: Oddle
Oddle is positioned as a growth enabler for restaurants, offering unified platforms that consolidate data from reservations, loyalty programs, and online order systems, providing restaurants a comprehensive 360-degree customer view. Oddle’s aim is to boost restaurant revenue by enhancing customer retention and engagement through digital transformation.
- Financially, Oddle generated approximately $3.9 million in revenue (2024) and has raised $9.7 million in funding since its inception.
- The company is actively transitioning towards an AI-first strategy, aiming for full profitability by 2025 through technology integration and operational efficiencies.
- Oddle’s recent reported revenue growth was 2% in 2023, indicating a stabilization phase following rapid pandemic-driven expansion.
- The firm is recognized in the market as akin to “Shopify for restaurants,” reflecting a core focus on simplifying e-commerce and digital ordering for the F&B sector worldwide.
Relevant Industry Trends and Insights
Xiu’s work aligns with shifting market dynamics in the restaurant sector, including challenges around:
- Hiring part-time and gig workers for restaurant operations.
- Leveraging data and technology for customer discovery and engagement.
- Navigating a competitive food delivery market, especially in Singapore and broader Asia-Pacific regions.
Oddle’s blogs and insights feature topics relevant to his leadership scope, such as HR retention strategies, data-driven growth tactics, and evolving consumer food delivery patterns.
Contact and Public LinkedIn Profile
- LinkedIn: [Xiu Ren Yap – Oddle](https://www.linkedin.com/in/xiu-ren-yap-8718bb106)
- Public profiles confirm his title as Head of Growth and outline his role in driving business development and growth marketing.
This profile captures Xiu Ren Yap’s strategic positioning within Oddle as a senior growth leader with a technical and financial background. He is central to Oddle’s efforts to extend their footprint in the highly competitive restaurant technology market by combining business consulting expertise with data and AI-driven growth strategies. Understanding his layered experience and Oddle’s market approach provides actionable insight for engagement focused on supporting scalable restaurant growth initiatives.
