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Yaara Refaeli

Yaara Refaeli


Account Executive
Ramat Gan, Israel

Professional Overview


Yaara Refaeli is a seasoned sales and marketing professional with over 20 years of experience driving growth and revenue for leading organizations in the technology and public sectors. As an Account Executive at Salesforce, she leverages her deep expertise in customer relations, digital marketing, and strategic account management to deliver transformative solutions that empower her clients to achieve their business objectives. Yaara also serves as the Head of Sales at Avo, where she oversees the company's sales strategy and team, contributing to its continued market expansion.

Experience Summary



Current Roles


Account Executive, Salesforce (2022 - Present)
  • Responsible for managing a portfolio of strategic enterprise accounts, ensuring client satisfaction and driving revenue growth

  • Collaborates cross-functionally with product, marketing, and customer success teams to deliver seamless customer experiences

  • Consistently exceeds sales targets, achieving 125% of quota in the last fiscal year


Head of Sales, Avo (2021 - Present)
  • Spearheads the development and implementation of the company's sales strategy, leading a high-performing sales team

  • Drives new business acquisition and account expansion, securing several high-profile clients in the past 12 months

  • Contributes to the overall growth and market positioning of the company as a key member of the executive leadership team


Career Progression


Account Executive, AgileSparks (2019 - 2021)
  • Managed a portfolio of enterprise clients, consistently exceeding sales targets and achieving 115% of quota

  • Collaborated with the product and professional services teams to deliver custom solutions that addressed client pain points

  • Played a pivotal role in the company's expansion into new industry verticals, contributing to a 25% increase in revenue


Head of Digital Marketing (CDO), Israeli Ministry of Justice (2017 - 2019)
  • Transformed the ministry's digital presence, leading the development and execution of a comprehensive digital marketing strategy

  • Increased website traffic by 35% and improved citizen engagement through innovative digital initiatives

  • Recognized for driving operational efficiency and improving public sector service delivery through technology


Sales & Customer Success Team Lead, Pelephone (2002 - 2010)
  • Managed a team of sales and customer service professionals, ensuring exceptional customer experiences and driving revenue growth

  • Implemented process improvements that resulted in a 20% reduction in customer churn and a 15% increase in customer satisfaction


Education


Bachelor of Business Administration (BBA), Marketing
Interdisciplinary Center Herzliya, Israel

Areas of Expertise


  • Strategic Account Management

  • Customer Relationship Management

  • Digital Marketing and Lead Generation

  • Sales Team Leadership and Coaching

  • Business Development and Revenue Growth

  • Public Sector Transformation


Professional Impact


  • Recipient of the "Top Performing Account Executive" award at Salesforce in 2023

  • Spearheaded the development and implementation of a successful digital transformation strategy for the Israeli Ministry of Justice

  • Played a key role in driving the growth and market expansion of AgileSparks and Avo through innovative sales and marketing initiatives


Conclusion


With a proven track record of success in both the private and public sectors, Yaara Refaeli is a versatile and results-driven professional who excels at delivering transformative solutions that drive business growth and customer satisfaction. Her extensive experience, coupled with her strong leadership and strategic acumen, make her a valuable asset to any organization seeking to enhance its sales and marketing capabilities.