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Yaara Refaeli

Yaara Refaeli


Account Executive
Tel Aviv, Israel

Professional Overview


Yaara Refaeli is an accomplished sales and marketing professional with extensive experience in the technology and public sectors. As an Account Executive at Salesforce and the Head of Sales at Avo, she leverages her expertise in digital transformation, customer success, and sales strategy to drive business growth and client satisfaction.

Experience Summary



Current Roles


Account Executive, Salesforce (2022 - Present)
  • Responsible for acquiring new enterprise-level clients and expanding existing accounts

  • Collaborates cross-functionally to understand client needs and provide tailored solutions

  • Consistently exceeds sales targets and revenue goals through strategic prospecting and relationship building


Head of Sales, Avo (2021 - Present)
  • Leads the sales team in developing and executing effective go-to-market strategies

  • Identifies new market opportunities and implements data-driven sales processes

  • Drives revenue growth and profitability through strategic account management and strategic partnerships


Career Progression


Account Executive, AgileSparks (2019 - 2021)
  • Managed a portfolio of enterprise clients, delivering innovative technology solutions

  • Achieved 120% of annual sales targets through effective prospecting and client engagement

  • Collaborated with cross-functional teams to enhance the customer experience


Head of Digital Marketing (CDO), Israeli Ministry of Justice (2017 - 2019)
  • Spearheaded the digital transformation of the ministry, modernizing its online presence and digital services

  • Implemented data-driven strategies to improve citizen engagement and streamline internal processes

  • Championed the adoption of new technologies and digital tools to enhance productivity and efficiency


Sales & Customer Success Team Lead, Pelephone (2002 - 2010)
  • Led a team of sales and customer service professionals, driving revenue growth and customer retention

  • Developed and implemented sales training programs to improve team performance

  • Recognized for consistently exceeding sales targets and delivering exceptional customer experiences


Academic Background


Bachelor of Science in Business Administration, Tel Aviv University

Areas of Expertise


  • Enterprise sales and account management

  • Digital transformation and change management

  • Customer success and client relationship building

  • Data-driven sales strategy and performance optimization

  • Cross-functional collaboration and team leadership


Professional Impact


  • Recognized as a strategic and data-driven sales leader, driving significant revenue growth and client satisfaction

  • Instrumental in the digital transformation of the Israeli Ministry of Justice, improving citizen engagement and internal efficiency

  • Specialized in leveraging technology solutions to enhance sales and marketing processes, optimizing performance and achieving exceptional results


Conclusion


With a proven track record of success in the technology and public sectors, Yaara Refaeli is a versatile and strategic sales professional dedicated to driving business growth and delivering exceptional customer experiences. Her expertise in digital transformation, customer success, and data-driven sales strategies positions her as a valuable asset to any organization seeking to capitalize on emerging market opportunities and achieve sustained competitive advantage.