Yael Schneiderman

Professional Summary

Professional Overview

Yael Schneiderman is an accomplished marketing and communications leader with over 15 years of experience driving strategic initiatives and generating impactful results. As the Executive Director/Chief Marketing Officer at Simon Business School, University of Rochester, she leverages her deep expertise in higher education marketing, branding, and stakeholder engagement to elevate the school's profile and drive enrollment.

Experience Summary

Current Role

In her current role as Executive Director/Chief Marketing Officer at Simon Business School, Yael is responsible for developing and executing comprehensive marketing strategies that support the school's overall growth objectives. She oversees all aspects of marketing, communications, and brand management, ensuring consistent messaging and a strong market presence. Under her leadership, the school has seen a significant increase in application volume and improved rankings among prospective students.

Career Progression

Prior to her current role, Yael held various leadership positions at Humana, a leading healthcare company. As the Director of Marketing and Communications for Humana Wellness, she spearheaded campaigns that drove program engagement and improved employee well-being. She also served as the Director of Marketing and Communications for Humana's EAP and Work-Life Services, where she played a key role in rebranding and repositioning the company's offerings.

Earlier in her career, Yael worked as the Director of Marketing at HRI, A Humana Company, and as a Communications Manager at Robert K. Futterman & Associates, a real estate firm. Her diverse background has equipped her with a well-rounded understanding of marketing strategies across different industries.

Academic Background

Yael holds a Bachelor's degree in Communications from the University of Rochester, where she graduated with honors. Her academic achievements and specialized training in marketing and communications have been instrumental in her professional success.

Areas of Expertise

Higher education marketing and branding

Integrated marketing communications

Digital marketing and social media strategy

Stakeholder engagement and relationship management

Strategic planning and execution

Data-driven decision making

Team leadership and mentorship

Professional Impact

Throughout her career, Yael has been recognized for her ability to drive measurable results. At Simon Business School, she has implemented innovative marketing campaigns that have contributed to a 20% increase in application volume and a 15% improvement in program rankings. Her work has been instrumental in enhancing the school's reputation and attracting top-caliber students.

Conclusion

Yael Schneiderman is a highly respected marketing and communications leader with a proven track record of success in the higher education sector. Her strategic vision, data-driven approach, and ability to foster strong stakeholder relationships have positioned her as a valuable asset to Simon Business School. As she continues to guide the school's marketing efforts, Yael is poised to further elevate the institution's profile and drive sustainable growth.