Yael Smolansky - Design Team Lead

Professional Overview

Yael Smolansky is an accomplished design leader with over 15 years of experience in the technology and startup sectors. As the Design Team Lead at Empathy, she is responsible for spearheading the company's design strategy, overseeing a team of talented designers, and driving innovative product experiences that delight users.

Experience Summary

Current Role

As the Design Team Lead at Empathy, Yael is responsible for leading a team of designers in the creation of visually stunning and highly functional digital products. She oversees the design process from ideation to implementation, ensuring that each project aligns with the company's brand, user needs, and business objectives. Yael's strategic vision and collaborative approach have been instrumental in Empathy's continued success and growth.

Career Progression

Prior to joining Empathy, Yael held senior design roles at various leading organizations, including WeWork, PayPal, and Taykey. At WeWork, she served as the Senior Lead Product Designer, where she played a pivotal role in shaping the company's user experience and visual identity. During her time at PayPal, Yael was a Senior Product Designer, contributing to the enhancement of the platform's usability and functionality. She also honed her skills as a UX Design Lead at Taykey, a data-driven marketing technology company.

Yael's early career was marked by her work as a Graphic Designer at Studio 0304 and Moshe Liberman design studio, as well as a Graphic Design Intern at Kinnerton Confectionery Co Ltd. These experiences provided her with a solid foundation in visual design and laid the groundwork for her subsequent transition into the digital realm.

Academic Background

Yael holds a Bachelor's degree in Graphic Design from a prestigious institution, where she demonstrated her creative prowess and technical acumen.

Areas of Expertise

Yael's areas of expertise include user experience design, visual design, design thinking, prototyping, and team leadership. She is proficient in a wide range of design tools and software, such as Figma, Adobe Creative Suite, and Sketch, and has a deep understanding of the latest design trends and best practices.

Professional Impact

Throughout her career, Yael has consistently demonstrated her ability to deliver high-impact design solutions that have contributed to the success of her employers. At WeWork, she spearheaded the redesign of the company's core user interfaces, resulting in a significant improvement in customer satisfaction and engagement. At PayPal, she played a key role in enhancing the platform's usability, leading to increased user adoption and loyalty.

Conclusion

Yael Smolansky is a seasoned design leader with a proven track record of driving innovation and delivering exceptional results. Her deep expertise, strategic vision, and collaborative approach make her a valuable asset to Empathy as the company continues to grow and expand its market presence.