Yana Suharska
Demand Generation Marketing Manager | San Francisco, CA
Professional Overview
Yana Suharska is an experienced Demand Generation Marketing Manager with a proven track record of driving impactful marketing campaigns and optimizing marketing operations. With expertise spanning lead generation, marketing automation, and data-driven decision making, she excels at aligning marketing initiatives with overarching business objectives.
Experience Summary
Current Role
As the Demand Generation Marketing Manager at Constructor, Yana is responsible for developing and executing comprehensive demand generation strategies to fuel the company's growth. She oversees the full lifecycle of marketing campaigns, from ideation to performance analysis, leveraging marketing automation tools and data-driven insights to maximize campaign effectiveness. Yana's work has contributed to a 27% increase in qualified leads and a 15% improvement in marketing-sourced revenue since joining the organization.
Career Progression
Prior to her current role, Yana served as the Demand Generation & Marketing Operations Manager at Prosply, where she streamlined marketing workflows, implemented lead scoring and nurturing programs, and optimized the company's marketing tech stack. This resulted in a 22% increase in marketing-qualified leads and a 19% boost in sales productivity. Earlier in her career, Yana held the position of Head of Marketing at Cutover, where she led the development and launch of a successful content marketing strategy that drove a 35% increase in website traffic and a 28% uplift in marketing-qualified leads.
Academic Background
Yana holds a Bachelor of Arts degree in Marketing from the University of California, Berkeley, where she graduated with honors.
Areas of Expertise
- Demand Generation Strategy
- Marketing Automation & Lead Management
- Content Marketing & Campaign Optimization
- Marketing Operations & Workflow Optimization
- Data Analysis & Performance Measurement
- Cross-functional Collaboration & Stakeholder Management
Professional Impact
During her tenure at Women in Revenue, Yana served as a member of the Marketing Committee for the organization's Mentorship Program, where she spearheaded initiatives that led to a 20% increase in program participation and a 32% improvement in mentor-mentee engagement.
Conclusion
With her exceptional marketing acumen, data-driven approach, and collaborative leadership style, Yana Suharska is a valuable asset to any organization seeking to elevate its demand generation efforts and drive sustainable growth.
