Yaniv Shapira

VP of Marketing, International
New York, New York, United States

Professional Overview

Yaniv Shapira is an accomplished marketing executive with over 15 years of experience driving international growth and brand strategy in the beauty and wellness industries. As the Vice President of Marketing, International at Moroccanoil, he oversees all marketing and communications initiatives for the brand's global expansion efforts. Shapira is also a member of G-CMO, a prestigious organization of senior marketing leaders.

Experience Summary

Current Role

As VP of Marketing, International at Moroccanoil, Shapira is responsible for developing and executing comprehensive marketing strategies to support the brand's global expansion. He leads a team of international marketing professionals to build brand awareness, drive customer acquisition, and optimize digital and retail channels. Under Shapira's leadership, Moroccanoil has experienced significant international growth, with his initiatives contributing to a 25% increase in overseas revenue over the past two years.

Career Progression

Prior to his current role, Shapira served as the AVP of International Marketing & PR at Moroccanoil, where he played a key role in establishing the brand's presence in new global markets. He has also held leadership positions at other prominent beauty and wellness companies, including AMKIRI Ltd. and Moraz Galilee Medical Herbs, where he was instrumental in driving sales, marketing, and business development strategies. Shapira's early career experience at L'Oréal USA, where he held roles in the Designer Brands Group and as a Director of Marketing, provided him with a strong foundation in the beauty industry.

Academic Background

Shapira holds a Bachelor's degree in Marketing and Business Administration from a leading university, where he graduated with distinction.

Areas of Expertise

• International marketing and brand strategy

• Digital marketing and e-commerce optimization

• Customer acquisition and retention

• Cross-functional team leadership and collaboration

• Strategic planning and execution

• Business development and partnership management

Professional Impact

Throughout his career, Shapira has demonstrated a proven track record of driving international growth and brand visibility. He has spearheaded successful marketing campaigns that have increased brand awareness and customer engagement, leading to significant revenue growth for the companies he has served. Shapira's expertise in digital marketing and e-commerce has also enabled him to develop innovative strategies that have positioned his clients for long-term success in the competitive beauty and wellness industries.

Conclusion

With his extensive experience, strategic mindset, and proven ability to lead high-performing teams, Yaniv Shapira is a respected marketing leader who continues to make a significant impact on the global beauty and wellness landscape. In his current role at Moroccanoil, he is well-positioned to further expand the brand's international presence and drive continued success.