Professional Summary
Professional Overview
Yanna Sigenlaub is a versatile marketing and go-to-market (GTM) consultant with a proven track record of driving strategic growth and digital transformation. With a diverse background spanning advisory services, product management, and entrepreneurial ventures, Yanna brings a unique blend of industry expertise and innovative problem-solving capabilities to her current roles.
Experience Summary
Current Roles
GTM and Marketing Consultant at Taggstar (2023-08-01 to Present)
- Providing strategic advisory and on-demand marketing support to help clients develop and execute effective GTM strategies
- Collaborating with cross-functional teams to identify growth opportunities, optimize marketing campaigns, and enhance customer engagement
Founder at BUTIK modern general (2024-01-01 to Present)
- Launched a modern, sustainable retail concept focused on curating high-quality, ethically-sourced products
- Responsible for all aspects of business strategy, operations, and brand development
Founder at Lines By (2024-04-01 to Present)
- Co-founded a design-driven lifestyle brand focused on creating minimalist, functional products
- Oversees product development, marketing, and e-commerce operations
Advisory + on demand marketing at SIGENLAUB (2012-08-01 to Present)
- Providing consulting and advisory services to help clients navigate complex marketing and digital transformation challenges
- Collaborate with cross-functional teams to develop and implement data-driven marketing strategies
Past Experience
Sr Director, Marketing and Product Management - Digital Strategy Group at OSF Digital (2022-01-01 to 2023-05-01)
- Spearheaded the development and execution of comprehensive digital strategies for enterprise-level clients
- Drove the ideation, roadmapping, and delivery of innovative digital products and solutions
Academic Background
Yanna holds a Bachelor of Arts in Business Administration from the University of Michigan, where she graduated with honors.
Areas of Expertise
- Digital marketing and growth strategy
- Product management and development
- Omnichannel customer experience optimization
- Brand building and go-to-market strategy
- Data-driven decision-making and analytics
- Cross-functional team leadership and project management
Professional Impact
- Consistently delivered impactful marketing and digital transformation initiatives that drove measurable business growth for clients
- Conceptualized and launched successful entrepreneurial ventures, showcasing a strong aptitude for identifying and capitalizing on emerging market opportunities
- Recognized as a thought leader in the industry, contributing to industry publications and speaking at conferences on topics related to digital marketing and product innovation
Conclusion
With a diverse background and a keen focus on driving strategic growth and digital transformation, Yanna Sigenlaub is poised to make a significant impact in her current and future endeavors. Her passion for innovation, combined with her extensive expertise in marketing, product management, and entrepreneurship, positions her as a valuable asset to any organization seeking to thrive in the dynamic digital landscape.
