Yash Maheshwari

VP Marketing
Mumbai, Maharashtra, India

Professional Overview

Yash Maheshwari is an accomplished marketing executive with over 7 years of diverse experience across the FMCG and agribusiness sectors. As the VP of Marketing at Two Brothers Organic Farms®, he spearheads the development and implementation of innovative, data-driven marketing strategies to drive brand awareness, customer acquisition, and revenue growth.

Experience Summary

Current Role

As the VP of Marketing at Two Brothers Organic Farms®, Yash is responsible for leading the company's global marketing initiatives. He oversees the development and execution of integrated marketing campaigns, digital marketing efforts, and strategic partnerships to amplify the brand's presence and increase market share. Under his leadership, Two Brothers Organic Farms® has experienced a 25% year-over-year increase in online sales and a 15% growth in customer retention.

Career Progression

Prior to his current role, Yash served as the AVP of Revenue at Two Brothers Organic Farms®, where he played a pivotal role in driving a 20% increase in overall revenue through strategic account management and the implementation of data-driven sales strategies. Before that, he held positions in sales, business development, and marketing at companies like Expand My Business, Falkonry, and AB InBev India. Throughout his career, Yash has demonstrated a strong ability to identify and capitalize on emerging market opportunities, while consistently delivering measurable results.

Academic Background

Yash holds a Bachelor's degree in Chemical Engineering from the Indian Institute of Technology, Madras, where he graduated with distinction and was actively involved in various student organizations, including Enactus and MITr.

Areas of Expertise

• Omnichannel marketing strategy development and execution

• Brand positioning and identity management

• Digital marketing and social media optimization

• Lead generation and customer acquisition

• Strategic partnerships and business development

• Data analysis and performance tracking

Professional Impact

During his tenure at Two Brothers Organic Farms®, Yash has been instrumental in launching several successful marketing campaigns that have contributed to a 30% increase in overall brand awareness and a 15% improvement in customer satisfaction ratings. He has also spearheaded the development of a comprehensive e-commerce strategy, resulting in a 25% year-over-year growth in online sales.

Conclusion

Yash Maheshwari is a highly motivated and results-driven marketing professional with a proven track record of driving business growth and innovation. His diverse experience, strategic mindset, and data-driven approach make him a valuable asset in the agribusiness industry. As he continues to excel in his role as VP of Marketing at Two Brothers Organic Farms®, Yash is poised to make a lasting impact on the company's success and further cement his reputation as a marketing leader in the field.