Yashu Jain

Co-Founder and CMO at Mattlook Cosmetics

Professional Overview

Yashu Jain is a seasoned marketing professional with over 6 years of experience in the cosmetics industry. As the Co-Founder and Chief Marketing Officer of Mattlook Cosmetics, she leverages her expertise in brand strategy, digital marketing, and product development to drive the company's growth and market expansion.

Experience Summary

Current Role

As the Co-Founder and CMO of Mattlook Cosmetics, Yashu is responsible for the overall marketing strategy, brand positioning, and digital presence of the company. She has played a crucial role in establishing Mattlook as a leading natural and cruelty-free cosmetics brand in India, with a strong focus on sustainable and innovative product development. Under her leadership, Mattlook has achieved significant market share, expanded its retail presence, and developed a loyal customer base.

Career Progression

Prior to co-founding Mattlook, Yashu held marketing roles at leading cosmetics companies, where she gained valuable experience in product launches, influencer marketing, and campaign management. Her ability to understand consumer preferences and translate them into successful marketing strategies has been instrumental in her career growth.

Academic Background

Yashu holds a Bachelor's degree in Business Administration from the University of Delhi, where she graduated with distinction. She also completed a postgraduate diploma in Digital Marketing from the Indian Institute of Management (IIM), Bangalore, further strengthening her expertise in the digital landscape.

Areas of Expertise

• Brand strategy and positioning

• Digital marketing and social media management

• Product development and innovation

• Influencer marketing and community engagement

• Data-driven decision making and analytics

Professional Impact

Under Yashu's leadership, Mattlook has achieved impressive growth, with a 45% year-over-year increase in revenue and a 20% market share in the natural cosmetics segment in India. She has spearheaded numerous successful marketing campaigns, including a partnership with popular influencers that resulted in a 30% increase in social media following and a 25% spike in online sales.

Conclusion

Yashu Jain's dedication, strategic vision, and deep understanding of the cosmetics industry have positioned her as a respected leader in the field. As Mattlook Cosmetics continues to expand and innovate, Yashu remains committed to driving the company's success and making a meaningful impact in the natural and sustainable beauty space.