Yasmin Mahe

Senior Director, Growth Finance | Canmore, Alberta, Canada

Professional Overview

Yasmin Mahe is a seasoned finance executive with a proven track record of driving growth and optimizing financial performance across e-commerce and digital marketing industries. As the Senior Director of Growth Finance at Athletic Greens, she leads a team responsible for strategic financial planning, analysis, and decision support to fuel the company's rapid expansion.

Experience Summary

Current Role

As the Senior Director of Growth Finance at Athletic Greens, Yasmin is responsible for overseeing the company's financial strategy and operations to support its aggressive growth initiatives. She leads a team of financial analysts and FP&A professionals, providing valuable insights and recommendations to executive leadership to maximize profitability and operational efficiency. Yasmin's expertise in e-commerce and digital marketing finance has been instrumental in guiding Athletic Greens' successful expansion into new markets and product lines.

Career Progression

Prior to her current role, Yasmin held various finance and FP&A positions at leading e-commerce and retail organizations, including Super.com, lululemon, Selfridges, and ASOS.com. Throughout her career, she has consistently demonstrated the ability to drive strategic financial decision-making, optimize performance, and provide critical analytical support to cross-functional teams. Yasmin's diverse industry experience and analytical prowess have enabled her to make a meaningful impact on the organizations she has served.

Academic Background

Yasmin holds a Bachelor of Commerce degree from the University of Calgary, with a specialization in Finance. She has a strong academic background, consistently achieving high academic standing and recognition throughout her undergraduate studies.

Areas of Expertise

• Financial planning and analysis

• E-commerce and digital marketing finance

• Strategic business partnering and decision support

• Financial modeling and forecasting

• Performance management and optimization

• Cross-functional collaboration and leadership

Professional Impact

At Athletic Greens, Yasmin has spearheaded the implementation of advanced financial modeling and forecasting tools, enabling the company to make data-driven decisions and respond to market changes more effectively. Her leadership in the growth finance function has been instrumental in supporting the company's ambitious expansion plans, resulting in a significant increase in revenue and profitability.

Conclusion

Yasmin Mahe is a highly experienced finance executive with a proven track record of driving growth and optimizing financial performance in the e-commerce and digital marketing industries. Her strategic mindset, analytical expertise, and collaborative leadership style make her a valuable asset in her current role at Athletic Greens and position her for continued success in her professional trajectory.