Yasmine Oates

Senior Designer, Digital Creative | New York, New York, United States

Professional Overview

Yasmine Oates is a highly accomplished Senior Designer with over 10 years of experience in the digital creative industry. She specializes in crafting visually stunning and user-centric digital experiences that drive engagement and business success.

Experience Summary

Current Role

Yasmine currently serves as the Senior Designer, Digital Creative at Ralph Lauren, a leading global fashion and lifestyle brand. In this role, she is responsible for conceptualizing and executing innovative digital design solutions that elevate the brand's online presence and digital touchpoints. Yasmine's expertise in user experience (UX) design, visual design, and brand storytelling has been instrumental in driving the company's digital transformation and enhancing its digital customer experience.

Career Progression

Prior to her role at Ralph Lauren, Yasmine held the position of Lead Designer at a prominent digital agency, where she spearheaded award-winning web and mobile app designs for a diverse portfolio of clients across various industries. Her ability to translate complex business requirements into visually compelling and user-friendly digital experiences has been a key driver of her success throughout her career.

Academic Background

Yasmine holds a Bachelor of Fine Arts in Graphic Design from the prestigious Parsons School of Design, where she graduated with highest honors. During her academic journey, she honed her skills in design thinking, digital implementation, and creative problem-solving, laying the foundation for her successful professional career.

Areas of Expertise

• User Experience (UX) Design

• Visual Design

• Brand Identity and Storytelling

• Digital Transformation

• Responsive Web Design

• Mobile App Design

• Design Thinking and Ideation

• Collaboration and Cross-functional Leadership

Professional Impact

Throughout her career, Yasmine has played a pivotal role in designing and implementing digital solutions that have driven measurable business impact for her clients. Notable achievements include:

• Spearheading the redesign of Ralph Lauren's e-commerce platform, resulting in a 25% increase in online sales and a significant improvement in customer satisfaction.

• Leading the design of a highly engaging mobile app for a leading financial services company, which contributed to a 35% increase in user engagement and a 20% reduction in customer support inquiries.

• Receiving multiple industry awards, including the Webby Award and the AIGA Design Excellence Award, for her exceptional digital design work.

Conclusion

Yasmine Oates is a seasoned digital design leader with a proven track record of creating innovative and user-centric digital experiences. Her combination of design expertise, strategic thinking, and collaborative leadership has made her a valuable asset to the companies she has served. Yasmine is committed to pushing the boundaries of digital design and continues to drive impactful solutions that contribute to the success of her clients and the broader industry.