Yasmine Yehia
Global Employer Branding Senior Manager
Professional Overview
Yasmine Yehia is an accomplished human resources and employer branding professional with over 15 years of experience driving impactful talent strategies across diverse industries. As the Global Employer Branding Senior Manager at Schneider Electric, she spearheads the company's employer branding initiatives, elevating its profile as an employer of choice worldwide. Yasmine's expertise spans talent acquisition, HR program development, and strategic partnerships, positioning her as a sought-after leader in the field of human capital management.
Experience Summary
Current Role
In her current role as Global Employer Branding Senior Manager at Schneider Electric, Yasmine is responsible for developing and executing the company's global employer branding strategy. She oversees the #SEGreatPeople Ambassadors Program, a strategic initiative that amplifies Schneider Electric's employer brand through employee advocacy. Yasmine's efforts have contributed to the company's recognition as a top employer, with Schneider Electric being named one of the World's Most Attractive Employers by Universum.
Career Progression
Yasmine's career journey has been marked by progressive growth and leadership roles. Prior to her current position, she served as the MEA Region Employer Branding Manager at Schneider Electric, where she spearheaded the company's employer branding efforts in the Middle East and Africa. Before that, Yasmine held the role of Human Resources Director at Kantar, where she implemented innovative HR strategies and programs that fostered a thriving work culture. Earlier in her career, Yasmine gained valuable experience in recruitment and HR management at organizations such as KnowledgeNet, ESRI Northeast Africa, and ITWorx.
Academic Background
Yasmine holds a Bachelor's degree in Business Administration from the American University in Cairo, with a specialization in Human Resources Management. Her strong academic background, combined with her extensive professional experience, has solidified her expertise in the field of human capital management.
Areas of Expertise
- Employer branding and talent acquisition
- HR program development and implementation
- Strategic partnership management
- Organizational culture and employee engagement
- Diversity, equity, and inclusion initiatives
- Public speaking and corporate training
Professional Impact
Yasmine's contributions have been recognized both within her organization and the broader industry. As the Global Advocacy Program Leader for Schneider Electric's #SEGreatPeople Ambassadors Program, she successfully launched the initiative, which has since been adopted by the company's global operations. Yasmine's expertise as a public speaker and corporate trainer has also made her a valuable asset, as she regularly shares her insights and best practices at industry events and conferences.
Conclusion
Yasmine Yehia's progressive career and demonstrated success in employer branding and human resources management position her as a highly respected and impactful professional in the field. Her ability to drive innovative talent strategies, foster strong partnerships, and deliver measurable results makes her a valuable asset to any organization seeking to build a winning employer brand and cultivate a thriving, diverse workforce.
