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Yaso Murray

Yaso Murray


Chief Marketing Officer



Professional Overview


Yaso Murray is a seasoned marketing executive with over 15 years of experience driving brand growth and innovation in the cosmetics and skincare industry. As the Chief Marketing Officer at BeautyStat Cosmetics, she is responsible for leading the company's global marketing strategy, overseeing the development and execution of integrated campaigns, and fostering strong relationships with industry influencers and partners.

Experience Summary



Current Role


As the Chief Marketing Officer at BeautyStat Cosmetics since August 2023, Yaso is spearheading the company's ambitious expansion plans, leveraging her deep understanding of consumer trends and her expertise in building successful brand narratives. Under her leadership, BeautyStat Cosmetics has achieved significant market share gains and established a strong presence in key global markets.

Career Progression


Prior to joining BeautyStat, Yaso served as the Chief Marketing Officer at IMAGE Skincare from 2019 to 2023, where she was instrumental in driving the brand's international growth and elevating its positioning as a premium skincare solution. Before that, she held progressive marketing roles at leading cosmetics companies, including COTY Inc., La Prairie Group, and The Estée Lauder Companies Inc., where she demonstrated a track record of developing and executing successful global marketing strategies.

Academic Background


Yaso holds a Bachelor of Science degree in Marketing from the University of Pennsylvania's Wharton School, where she graduated with distinction.

Areas of Expertise


  • Robust understanding of the cosmetics and skincare industry, with a keen eye for emerging trends and consumer preferences

  • Proven expertise in brand building, product development, and integrated marketing campaign execution

  • Exceptional leadership and team management skills, with a track record of inspiring high-performing marketing teams

  • Strong analytical and data-driven decision-making capabilities, leveraging market insights to drive business growth

  • Excellent communication and stakeholder management skills, enabling effective collaboration with cross-functional partners


Professional Impact


During her tenure at IMAGE Skincare, Yaso led the development and launch of the brand's best-selling line of advanced retinol products, which contributed to a 25% increase in global sales. She has also been recognized for her industry contributions, serving as a featured speaker at several prestigious cosmetics conferences and contributing to industry publications.

Conclusion


With her impressive track record of driving brand growth and innovation, Yaso Murray is poised to make a significant impact as the Chief Marketing Officer at BeautyStat Cosmetics. Her deep industry expertise, strategic vision, and proven leadership abilities make her a valuable asset to the organization as it continues to expand its global footprint and cement its position as a leading player in the cosmetics and skincare industry.