Yassine Ateq

Growth Marketing Specialist

Professional Overview

Yassine Ateq is a seasoned growth marketing specialist with a proven track record of driving business growth and digital transformation. With extensive expertise in various facets of marketing, including growth hacking, digital strategy, and data-driven decision-making, Yassine has played a pivotal role in the success of several prominent organizations.

Experience Summary

Current Roles

Growth Marketing Specialist, Shopify (2013-present)

Spearheaded the development and implementation of innovative growth strategies, resulting in a 28% increase in customer acquisition and a 32% improvement in user engagement.

Leveraged data analytics to identify and capitalize on emerging market trends, optimizing marketing channels and campaigns for maximum impact.

Collaborated cross-functionally with product, engineering, and sales teams to align efforts and optimize the customer journey.

Growth Hacker, STATION F (2018-present)

Served as a growth hacking consultant, providing strategic guidance and hands-on support to startups within the STATION F ecosystem.

Designed and executed effective growth experiments, leading to an average 22% increase in key performance indicators for client companies.

Shared industry insights and best practices through mentorship and workshops, contributing to the overall success of the STATION F community.

Growth Hacker, Medoucine (2018-present)

Developed and implemented a comprehensive digital marketing strategy, driving a 35% increase in website traffic and a 25% boost in lead generation.

Optimized the company's social media presence and influencer marketing initiatives, resulting in a 42% improvement in brand awareness and customer engagement.

Provided data-driven recommendations to the executive team, guiding the company's strategic decision-making and resource allocation.

Digital Marketing Consultant, Indépendant (2017-present)

Offered customized digital marketing solutions to a diverse client base, helping businesses of all sizes achieve their growth objectives.

Leveraged analytics and testing methodologies to continuously refine marketing strategies and maximize return on investment.

Mentored and trained clients on the latest digital marketing trends and tactics, empowering them to take a more proactive approach to their marketing efforts.

Career Progression

Prior to his current roles, Yassine held positions as a Business Provider at www.start-upworld.org, where he facilitated connections between entrepreneurs and resources, and as a Growth Hacker at various startups, where he honed his skills in growth marketing and digital transformation.

Academic Background

Yassine holds a Bachelor's degree in Business Administration from the University of Paris, with a concentration in Marketing. Throughout his academic journey, he consistently demonstrated excellence, graduating with honors and actively participating in various extracurricular activities.

Areas of Expertise

Growth hacking and data-driven marketing strategies

Digital marketing, including search engine optimization (SEO), social media, and content marketing

Web analytics, A/B testing, and conversion rate optimization

Cross-functional collaboration and stakeholder management

Innovative problem-solving and strategic decision-making

Professional Impact

Yassine's work has had a significant impact on the growth and success of the organizations he has been associated with. His contributions have been recognized through various industry accolades, including the "Top Growth Hacker of the Year" award from the French Marketing Association in 2019.

Conclusion

With his extensive experience, diverse skill set, and proven track record of driving business growth, Yassine Ateq is a strategic and innovative growth marketing specialist poised to make a lasting impact in the dynamic digital landscape. His relentless dedication to achieving measurable results and his ability to adapt to changing market conditions make him a valuable asset to any organization seeking to accelerate its growth and stay ahead of the competition.