Yeji Choi
Senior Designer
Yeji Choi is a seasoned design professional with over a decade of experience in the fashion and textile industries. As a Senior Designer at Ralph Lauren, she plays a pivotal role in shaping the brand's iconic aesthetic and driving innovative product development.
Professional Overview
Yeji is an accomplished designer known for her keen eye for detail, strong technical skills, and ability to translate the latest trends into commercially viable designs. With a deep understanding of textile fabrication, color theory, and consumer preferences, she consistently delivers designs that resonate with the Ralph Lauren customer base.
Experience Summary
Current Role
As Senior Designer at Ralph Lauren, Yeji is responsible for concepting and executing design solutions across a range of product categories, including apparel, accessories, and home furnishings. She collaborates closely with cross-functional teams to ensure design integrity, maintain brand consistency, and deliver exceptional products that exceed customer expectations.
Yeji's design work has been instrumental in driving the success of several high-profile Ralph Lauren collections, contributing to significant revenue growth and enhanced brand positioning. Her innovative designs and keen eye for detail have earned her recognition within the company and the industry.
Career Progression
Prior to joining Ralph Lauren, Yeji held design roles at various fashion and textile companies, including John Robshaw Inc., Northpoint Trading, and Oori Trading. During this time, she honed her skills in textile design, color development, and print pattern creation, while also gaining valuable experience in coordinating with production teams and managing complex projects.
Yeji's diverse background and progressive career trajectory have equipped her with a comprehensive understanding of the design process, from conceptualization to final product delivery. Her ability to adapt to changing market conditions and emerging trends has been a key asset throughout her career.
Academic Background
Yeji holds a Bachelor of Fine Arts degree in Textile Design from the Fashion Institute of Technology, where she graduated with distinction. Her specialized education has provided her with a strong foundation in textile fabrication, color theory, and design principles, enabling her to excel in her professional pursuits.
Areas of Expertise
- Textile design and development
- Color theory and trend forecasting
- Print pattern creation and digital design
- Garment and product design
- Cross-functional collaboration and project management
- Adaptability to changing market trends and customer preferences
Professional Impact
Yeji's design work has been instrumental in the success of several Ralph Lauren collections, contributing to significant revenue growth and enhanced brand positioning. Her innovative designs and keen eye for detail have earned her recognition within the company and the industry, solidifying her reputation as a talented and versatile design professional.
Conclusion
With her extensive experience, strong technical skills, and unwavering commitment to design excellence, Yeji Choi continues to make valuable contributions to the fashion and textile industries. As she progresses in her career, she remains focused on pushing the boundaries of design, fostering collaborative partnerships, and delivering exceptional results that elevate the Ralph Lauren brand.
