Yewande Odusanwo
Vice President Digital Marketing
Professional Overview
Yewande Odusanwo is an accomplished digital marketing executive with over a decade of experience driving impactful campaigns and innovative strategies. As the Vice President of Digital Marketing at Feeding America, she spearheads the organization's digital transformation, leveraging data-driven insights to optimize customer experiences and expand the organization's reach.
Experience Summary
Current Role
As the Vice President of Digital Marketing at Feeding America, Yewande is responsible for overseeing the organization's comprehensive digital marketing initiatives. She leads a team of skilled digital experts in developing and executing cross-channel campaigns that enhance brand awareness, drive user engagement, and support the organization's fundraising efforts. Yewande's strategic leadership and data-driven approach have contributed to significant increases in digital audience growth and digital revenue generation for Feeding America.
Career Progression
Prior to her current role, Yewande held the position of Director of Digital Marketing/Principal at Zora Digital, where she was instrumental in driving digital strategy and execution for a diverse client portfolio. She also gained valuable experience as a Digital Marketing Account Executive at Sears, where she collaborated with cross-functional teams to deliver successful digital campaigns. Yewande's diverse background and progressive career trajectory have equipped her with a deep understanding of the digital marketing landscape and the ability to drive impactful results.
Academic Background
Yewande holds a Bachelor's degree in Business Administration from the University of Illinois at Chicago, where she graduated with distinction.
Areas of Expertise
- Digital marketing strategy and execution
- Omnichannel campaign management
- Data analysis and performance optimization
- User experience design and optimization
- Innovative digital marketing technologies and trends
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Yewande has consistently demonstrated her ability to drive measurable results. At Zora Digital, she spearheaded the development and implementation of data-driven digital campaigns that delivered significant increases in website traffic, lead generation, and revenue for her clients. In her current role at Feeding America, Yewande has been instrumental in transforming the organization's digital presence, resulting in enhanced donor engagement, improved online fundraising, and increased brand visibility.
Conclusion
Yewande Odusanwo is a seasoned digital marketing leader with a proven track record of driving innovation and delivering exceptional results. With her vast experience, strategic mindset, and data-driven approach, she is poised to continue making a meaningful impact in her role at Feeding America and within the broader digital marketing industry.
