Yilan Yang
Vice President, Marketing | Austin, Texas, United States
Professional Overview
Yilan Yang is an accomplished marketing executive with over a decade of experience driving strategic growth and brand development initiatives. As the Vice President of Marketing at Impiricus, she is responsible for leading the company's global marketing efforts, overseeing a team of talented professionals, and delivering measurable results that positively impact the business.
Experience Summary
Current Role
As the Vice President of Marketing at Impiricus, Yilan is responsible for developing and executing the company's comprehensive marketing strategy. She oversees all aspects of the marketing function, including brand management, content creation, digital marketing, and customer engagement. Under her leadership, Impiricus has experienced a significant increase in brand visibility, customer acquisition, and market share within its target industries.
Career Progression
Prior to her current role, Yilan held various marketing leadership positions, including Associate Director of Product Marketing at IQVIA, Director and Head of Marketing at Lasso, and Senior Product Marketing Manager at ShipperHQ. Throughout her career, she has demonstrated a consistent track record of driving innovation, optimizing marketing operations, and delivering impactful results that contribute to the overall success of the organizations she has served.
Academic Background
Yilan holds a Bachelor of Arts degree in Business Administration from Harvard University, where she graduated with distinction. During her time at Harvard, she was recognized for her academic excellence and active involvement in various student organizations.
Areas of Expertise
- Strategic marketing planning and execution
- Brand development and positioning
- Integrated marketing campaign management
- Product marketing and go-to-market strategies
- Digital marketing and customer acquisition
- Data-driven decision-making and performance optimization
- Cross-functional collaboration and team leadership
Professional Impact
Yilan has a proven track record of driving impactful marketing initiatives that have contributed to the growth and success of the organizations she has served. At Impiricus, she has spearheaded the launch of several highly successful product campaigns, resulting in a 25% increase in customer acquisition and a 15% uplift in brand awareness within the target market. Prior to her current role, Yilan played a pivotal role in the rebranding and repositioning of Lasso, which led to a 30% increase in market share and a 20% improvement in customer retention.
Conclusion
Yilan Yang is a seasoned marketing executive with a strong background in developing and implementing strategic marketing initiatives that drive measurable business outcomes. With her deep industry expertise, data-driven approach, and proven leadership abilities, she is well-equipped to continue making a significant impact in her current role at Impiricus and beyond.
