Yin Zhang

Senior Director, Marketing Analytics & Data Science

Professional Overview

Yin Zhang is an accomplished marketing analytics and data science leader with over a decade of experience driving strategic insights and innovative solutions across the retail and consumer goods industries. As the Senior Director of Marketing Analytics & Data Science at Petco, he oversees a team responsible for leveraging advanced analytics, machine learning, and data science to optimize marketing investments and enhance customer engagement.

Experience Summary

Current Role

As the Senior Director of Marketing Analytics & Data Science at Petco, Yin leads a team of data scientists, analysts, and engineers in developing predictive models, attribution frameworks, and data-driven strategies to drive marketing effectiveness and return on investment. He is instrumental in shaping the company's data-centric approach to decision-making, guiding the implementation of cutting-edge analytics tools and techniques to uncover actionable insights that inform Petco's marketing initiatives.

Career Progression

Prior to his current role, Yin served as the Director of Marketing Measurement at Petco, where he built and scaled the company's marketing analytics capabilities, enhancing campaign performance and enabling data-driven decision-making. Before joining Petco, he held senior data science roles at Walmart and Jet, where he leveraged his expertise in predictive modeling, customer segmentation, and media optimization to drive measurable business impact.

Academic Background

Yin holds a Master's degree in Business Analytics from the University of Chicago Booth School of Business, where he specialized in advanced statistical methods and data-driven decision-making. He also earned a Bachelor's degree in Economics from the University of California, Berkeley, graduating with honors.

Areas of Expertise

• Marketing analytics and data science

• Customer segmentation and predictive modeling

• Media optimization and campaign performance analysis

• Retail and consumer goods industry insights

• Data visualization and business intelligence

• Cross-functional collaboration and leadership

Professional Impact

Throughout his career, Yin has consistently delivered tangible business results through his data-driven approach. At Petco, he has spearheaded the development of a comprehensive marketing measurement framework that has enabled the company to optimize its marketing investments and achieve significant return on ad spend. His contributions have been instrumental in driving Petco's digital transformation and enhancing the company's customer-centric strategies.

Conclusion

With his deep expertise in marketing analytics, data science, and retail industry insights, Yin is poised to continue making a significant impact at Petco. His ability to bridge the gap between data and business strategy, coupled with his strong leadership skills, make him a valuable asset in driving the company's data-driven initiatives and ensuring its continued success in the evolving retail landscape.