Yogita Expert

Co-Founder & CMO | Mumbai, Maharashtra, India

Professional Overview

Yogita Expert is a versatile creative professional with over 14 years of experience in the design and marketing industry. As the Co-Founder and Chief Marketing Officer of CraftIndika, she spearheads the company's brand strategy, content development, and digital marketing initiatives. Yogita's expertise spans art direction, visual design, and creative leadership, with a strong focus on elevating traditional Indian crafts and artisanal products for the global market.

Experience Summary

Current Role

As the Co-Founder and CMO of CraftIndika, Yogita is responsible for crafting the company's brand identity, developing engaging content, and driving digital marketing campaigns to showcase the unique heritage and artistry of India's craft communities. She collaborates closely with the co-founding team to establish CraftIndika as a leading e-commerce platform and brand ambassador for India's rich cultural legacy.

In addition to her role at CraftIndika, Yogita maintains her position as an Art Director for her self-employed freelance work, where she continues to hone her creative vision and deliver impactful design solutions for a diverse clientele.

Career Progression

Yogita's professional journey has been marked by a steady ascent through the design and marketing landscape. Prior to co-founding CraftIndika and her freelance endeavors, she held several notable positions, including Freelance Creative Director at Yogart, Art Director at Blankslate Marketing + Creative, and Senior Visualizer at a leading media agency.

Throughout her career, Yogita has demonstrated a keen eye for visual storytelling, a strong command of branding principles, and the ability to translate client visions into impactful design solutions. Her multifaceted experience has allowed her to develop a deep understanding of the industry, build a robust network of collaborators, and establish herself as a respected creative leader.

Academic Background

Yogita holds a Bachelor's degree in Graphic Design, where she cultivated her passion for visual arts and honed her technical design skills. Her academic achievements, combined with her extensive professional experience, have equipped her with a well-rounded skill set and a nuanced understanding of the evolving design and marketing landscape.

Areas of Expertise

• Art Direction and Visual Design

• Brand Strategy and Identity Development

• Digital Marketing and Content Creation

• Multicultural Design Sensibilities

• Creative Leadership and Teamwork

Professional Impact

Throughout her career, Yogita has made significant contributions to the design and marketing industry. Her work has been recognized for its creativity, cultural authenticity, and ability to connect with diverse audiences. As the Co-Founder and CMO of CraftIndika, she has played a pivotal role in elevating the profiles of India's craft communities, empowering artisans, and fostering a deeper appreciation for the country's rich artistic heritage on a global scale.

Conclusion

Yogita Expert's versatile skillset, entrepreneurial spirit, and unwavering commitment to preserving and promoting India's cultural legacy have positioned her as a dynamic creative leader in the industry. As she continues to drive the growth and impact of CraftIndika, she remains dedicated to using her design expertise to create meaningful connections, empower artisans, and celebrate the enduring beauty of India's artisanal traditions.