Yong Choe

Head of Creative Design and Special Projects

Professional Overview
Yong Choe is an accomplished creative design leader with over 15 years of experience driving innovative design and special projects for global fashion and retail brands. As the Head of Creative Design and Special Projects at Ralph Lauren, he is responsible for overseeing the conceptualization, development, and execution of impactful creative initiatives that elevate the brand's visual identity and customer experience.

Experience Summary

Current Role
As the Head of Creative Design and Special Projects at Ralph Lauren, Yong has been instrumental in shaping the brand's creative vision since 2014. In this role, he leads a talented team of designers and project managers to deliver exceptional design solutions across various touchpoints, including e-commerce, marketing campaigns, and in-store experiences. Yong's ability to translate brand identity into captivating visuals has contributed significantly to Ralph Lauren's continued success and industry recognition.

Career Progression
Prior to his current role, Yong served as the Senior Design Director for ClubMonaco.com and Rugby.com at Ralph Lauren, where he was responsible for overseeing the design and development of the brand's digital platforms. Earlier in his career, he held the position of Designer/Art Director at Polo Ralph Lauren, where he honed his skills in conceptual design and brand storytelling. Yong also gained valuable experience as a freelance designer, animator, and illustrator, working with a diverse range of clients and industries.

Academic Background
Yong holds a Bachelor's degree in Fine Arts, with a focus on Graphic Design and Illustration, from a prestigious art school. His academic background has provided him with a strong foundation in design principles, creative problem-solving, and technical proficiency, which he seamlessly applies in his professional practice.

Areas of Expertise

• Creative direction and design leadership

• Brand identity and visual storytelling

• Digital design and e-commerce experience

• Conceptual design and project management

• Collaboration with cross-functional teams

• Trend analysis and market insights

• Proven track record of delivering innovative solutions

Professional Impact
Throughout his career, Yong has spearheaded numerous award-winning campaigns and design projects that have significantly contributed to the growth and recognition of the brands he has worked with. His ability to blend creative vision with strategic thinking has enabled him to consistently deliver impactful results that resonate with target audiences.

Conclusion
Yong Choe is a highly respected creative design leader with a proven track record of driving innovation and delivering exceptional results for leading fashion and retail brands. His extensive experience, coupled with his strong design expertise and collaborative approach, make him a valuable asset in any organization seeking to elevate its brand identity and customer experience.