Professional Overview
Yoni Grysman is currently the Director of AI Marketing Solutions and a senior marketing strategist at Penguin Strategies. With extensive experience in B2B marketing, Yoni is recognized for his adeptness in integrating generative AI tools into marketing strategies to enhance content creation and overall marketing efficiency.
Professional Skills and Contributions
Yoni is significantly skilled in:
- B2B Growth Strategy: He understands all aspects of B2B growth, including strategy development, deployment, and the use of modern technology.
- AI Marketing Solutions: As the director responsible for AI marketing solutions, he ensures the implementation and optimization of AI tools within his team and for clients.
- HubSpot Integration: His work at Penguin Strategies has led to the company becoming an accredited HubSpot partner, a testimony to his expertise in CRM implementation and strategic communications.
Certifications and Education
- Certified Marketing AI Expert: Issued by the AI Marketing Institute, this certification underscores his proficiency in AI-driven marketing solutions.
- HubSpot Trainer Certification: Demonstrating his in-depth knowledge and capability in utilizing HubSpot tools efficiently.
- Academic Background: Yoni holds a B.A. in Economics and Business Administration from Bar Ilan University.
Notable Achievements
- CRM Implementation Accreditation for Penguin Strategies: Spearheaded the firm’s accreditation as a HubSpot partner.
- AI Marketing Leader: Regularly features in the Penguin Strategies blog where he shares insights and reviews on cutting-edge AI marketing tools, including Frase, ChatGPT, and Whimsical.
- Enhanced Marketing Processes: Improved MQL generation by 20% YoY through innovative marketing strategies and established strong foundational practices for scalable customer growth.
Professional Engagements and Contributions
LinkedIn Activity
- Thought Leader in Generative AI: Frequently posts about the application of AI in marketing, sharing tips and tools that improve video content creation and lead scoring.
- HubSpot Tips and Tricks: Active in sharing lessons on using HubSpot effectively, benefiting followers through strategies and practical applications.
- Recognitions and Celebrations: Engages with the community by celebrating milestones such as Penguin Strategies becoming HubSpot partners and participating in thematic days like #WorldPenguinDay.
Publications and Blogs
- Penguin Strategies Blog: Writes extensively on the adoption and utility of AI in marketing.
- Blogs include practical advice on using tools like ChatGPT for content creation, Frase.io for SEO writing, and Whimsical for brainstorming.
- Authored a comprehensive guide on marketing with AI which has proven useful for clients and marketers alike.
Workshops and Presentations
- Regularly conducts training sessions and workshops, including collaborative presentations like Marketing with Generative AI with Nefesh B'Nefesh.
Professional Philosophy
Yoni’s marketing philosophy hinges on the understanding that everything in marketing pivots around clearly defined goals and the audience. He believes that without a deep understanding of the target audience and specific objectives, marketing efforts are less likely to succeed.
Contact Information
Email: yoni.grysman@woodmontcollege.edu
LinkedIn: [Yoni Grysman - LinkedIn](https://il.linkedin.com/in/yoni-grysman)
Company Information: Penguin Strategies
- Industry: Marketing and Advertising
- Services: Specializes in B2B marketing strategies, with a strong emphasis on integrating AI tools to optimize various aspects of marketing and CRM implementations.
- Location: 14 Haharoshet Street, Ra’anana, Israel
- Contact: +972 (9) 7448854, info@penguinstrategies.com
Penguin Strategies is known for helping technology companies enhance their brand awareness and generate qualified leads. Under Yoni’s direction, the company leverages AI to stay ahead in the competitive marketing landscape.
By compiling this detailed profile, the focus was placed on Yoni Grysman’s capabilities and professional impact. This report should provide a clear picture of his expertise and contributions, designed for action-oriented research that highlights key insights.
