Yosra Saleh, MBA

Vice President of Digital Marketing | Atlanta, GA

Professional Overview

Yosra Saleh is a seasoned marketing executive with over 20 years of experience driving digital transformation and customer engagement strategies for leading consumer brands. As the Vice President of Digital Marketing at Potbelly Sandwich Works, she oversees the development and implementation of integrated digital marketing campaigns to enhance brand visibility, customer loyalty, and revenue growth.

Experience Summary

Current Role

As the Vice President of Digital Marketing at Potbelly Sandwich Works, Yosra is responsible for developing and executing the company's comprehensive digital marketing strategy. She leads a team of digital marketing specialists in optimizing the brand's online presence, social media channels, and e-commerce platforms to deliver personalized, data-driven experiences that drive customer acquisition and retention. Under her leadership, Potbelly's digital marketing initiatives have resulted in a 25% increase in online sales and a 15% growth in the brand's social media following.

Career Progression

Prior to her current role, Yosra held senior leadership positions at GoTo Foods, where she served as the Senior Director of Loyalty Program Strategy and the Senior Director of Customer Engagement. In these roles, she developed and implemented innovative loyalty programs and customer engagement initiatives that drove a 20% increase in customer lifetime value and a 35% improvement in customer retention rates. Earlier in her career, Yosra was the Director of Digital Marketing for Jamba at GoTo Foods, where she led the brand's successful digital transformation and earned an industry award for her work in leveraging data-driven insights to enhance the customer experience.

Academic Background

Yosra holds an MBA from Augusta University and has completed several professional development programs in effective organizational communication and digital marketing strategy from Harvard University. She also holds a Marketing Analytics Certificate from Emory University's Goizueta Business School and a Project Management Certificate from the University of Georgia's Terry College of Business.

Areas of Expertise

Digital marketing strategy and execution

Customer engagement and loyalty program development

Data-driven decision making and performance optimization

Cross-functional team leadership and collaboration

Omnichannel marketing integration

Professional Impact

Yosra has a proven track record of driving measurable results for the organizations she has served. At GoTo Foods, she led the revitalization of the company's loyalty program, resulting in a 25% increase in customer retention and a 30% boost in annual revenue. Additionally, her work in developing targeted, personalized digital marketing campaigns for the Jamba brand contributed to a 15% growth in online sales and a 20% improvement in customer satisfaction scores.

Conclusion

With her extensive expertise in digital marketing, customer engagement, and data-driven decision making, Yosra Saleh is a valuable asset to Potbelly Sandwich Works. Her strategic vision, innovative mindset, and demonstrated ability to drive tangible business results make her a respected leader in the industry. Yosra is committed to leveraging her skills and experience to elevate Potbelly's digital presence and enhance the overall customer experience.

Yosra Saleh