YF

Yossi Fishler

Co-Founder & CEO
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Email **************
Phone
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Executive Overview



Yossi Fishler is the Co-Founder and Chief Executive Officer (CEO) of Joyous PBC, a company operating at the intersection of technology and mental health. He is recognized as a dynamic leader with deep experience in both sales management and entrepreneurial ventures. Fishler positions himself as a “great sales manager” and an owner/principal with a proven capacity for independent strategic thinking and operational leadership.

Current Role: Joyous PBC



Title and Responsibilities



  • Co-Founder & CEO



  • Fishler directly oversees the strategic direction and execution of the company’s vision, leveraging his background in business and technology to scale operations in a complex, regulated environment.


Company Overview



Joyous PBC is an AI-powered digital platform focused on mental health. The company specializes in direct-to-patient treatment programs enabled by integrated digital solutions, aiming to empower patients to manage their mental health proactively. Joyous leverages artificial intelligence to personalize mental health care and streamline access for patients, addressing unmet needs in the behavioral health segment.

Industry Leadership and Public Engagement



Yossi Fishler is a notable figure in the psychedelic and mental health industries, referenced in vertical-specific media. In a 2025 feature published by Psychedelic Invest, Fishler articulated the anticipated impact of FDA policy shifts—specifically the agency’s rejection of MDMA for broader therapeutic use—and how these decisions shape the landscape for companies like Joyous. His thought leadership focuses on regulatory navigation and technological innovation as key levers for improving access to mental health care.

Professional Reputation and Background



  • Fishler’s LinkedIn profile and external mentions emphasize his insightful, hard-working, and results-oriented approach.

  • Prior to founding Joyous, Fishler established Andy OS, Inc., indicating deep entrepreneurial roots and experience scaling tech-driven ventures.

  • He is described as independent and capable of driving strategic growth, with a reputation for being well-educated and productive.

  • Fishler’s skills in sales management are consistently highlighted, suggesting strong business development and client acquisition capabilities.


Notable Public Comments and Controversies



  • As Joyous operates within a regulated healthcare and therapeutic domain, public forums (notably Reddit discussions) reflect both interest and scrutiny regarding the company’s operational practices. Topics raised include the company’s approach to pharmaceutical roles and compliance practices, though these reflect anecdotal commentary rather than formal regulatory findings.


Organizational Context



  • Joyous PBC is structured as a Public Benefit Corporation, indicating a legal commitment to both profit and socially beneficial outcomes.

  • The company is situated at the convergence of mental health, digital therapeutics, and AI, positioning itself in a rapidly growing and evolving market with significant regulatory and technical complexity.


Strategic Insights



Fishler’s dual expertise in sales management and tech entrepreneurship, combined with a hands-on leadership style, positions him as a central decision-maker for partnership and business development opportunities relevant to digital health, AI-driven platforms, and pharmacological innovations. His ongoing public advocacy for regulatory clarity and his active role in industry discussions reflect both deep domain knowledge and a commitment to innovation-oriented growth strategies.




Key Points of Contact:

  • Yossi Fishler

  • Position: Co-Founder & CEO, Joyous PBC

  • Industry Focus: Digital Mental Health, AI-driven Therapeutics



Business strengths:
  • Proven track record in SaaS and health tech entrepreneurship,

  • Demonstrated leadership and expertise in sales strategy,

  • Thought leader on regulatory impacts within therapeutic technologies.

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