Yueqi Yan

AI Marketing Analyst | Champaign, Illinois, United States

Professional Overview

Yueqi Yan is a skilled AI Marketing Analyst with a proven track record of driving data-driven marketing strategies and leveraging advanced analytics to optimize digital campaigns. With a keen eye for identifying market trends and consumer insights, Yueqi excels at translating complex data into actionable recommendations that fuel business growth.

Experience Summary

Current Role

As an AI Marketing Analyst at VidAU, Yueqi is responsible for developing and implementing AI-powered marketing solutions to enhance the company's digital presence and campaign performance. In this role, Yueqi:

• Designs and deploys machine learning models to automate marketing workflows and optimize content personalization

• Analyzes customer data and behavior patterns to uncover new market opportunities and refine targeting strategies

• Collaborates cross-functionally with the marketing, product, and engineering teams to align on key performance metrics and drive continuous improvement

Career Progression

Prior to joining VidAU, Yueqi held positions as a Marketing Analyst at CTR Market Research and a Data Analyst at Uber. In these roles, Yueqi demonstrated a strong aptitude for data analysis, problem-solving, and delivering impactful insights that informed strategic decision-making.

Academic Background

Yueqi holds a Bachelor of Science degree in Data Science from the University of Illinois Urbana-Champaign, where they graduated with honors and specialized in predictive modeling and statistical analysis.

Areas of Expertise

• AI and machine learning applications in marketing

• Digital marketing campaign optimization

• Customer behavior analysis and segmentation

• Data visualization and storytelling

• Cross-functional collaboration and stakeholder management

Professional Impact

During their time at Uber, Yueqi played a key role in developing a predictive churn model that enabled the company to reduce customer attrition by 15% and improve customer retention. At CTR Market Research, Yueqi's analytical insights helped clients refine their marketing strategies and achieve a 20% increase in campaign ROI on average.

Conclusion

Yueqi Yan is a versatile AI Marketing Analyst with a passion for leveraging data-driven insights to drive impactful marketing initiatives. With a strong foundation in data science and a deep understanding of the evolving digital landscape, Yueqi is poised to continue making significant contributions to VidAU's growth and success.