Yuliana Georgieva
Head of Performance Marketing, Global Digital Marketing at Atos
Professional Overview
Yuliana Georgieva is an experienced digital marketing leader with a strong track record of driving growth and innovation across global organizations. As the Head of Performance Marketing for Atos' Global Digital Marketing team, she is responsible for developing and executing strategic data-driven marketing initiatives that optimize brand visibility, customer acquisition, and revenue generation.
Experience Summary
Current Role
In her current role as Head of Performance Marketing at Atos, Yuliana oversees the development and implementation of advanced performance marketing strategies, including search engine optimization (SEO), paid media campaigns, and conversion rate optimization. She leads a team of digital marketing specialists to analyze data, identify growth opportunities, and deliver measurable results that support the company's global expansion and digital transformation efforts.
Career Progression
Yuliana's career in digital marketing and employer branding spans over a decade, with a strong focus on the healthcare, life sciences, and technology industries. Prior to her current role, she served as the Global Head of Digital Marketing for Atos' Healthcare & Life Sciences division, where she drove the successful integration of digital marketing initiatives across multiple regions. Her earlier experience also includes positions in recruitment, employer branding, and general marketing at leading organizations such as SoftServe, Skrill, and Coca-Cola Hellenic Bottling Company.
Academic Background
Yuliana holds a Bachelor's degree in Business Administration from the University of National and World Economy in Sofia, Bulgaria.
Areas of Expertise
- Performance marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and content optimization
- Customer acquisition and conversion rate optimization
- Data-driven decision making and analytics
- Cross-functional collaboration and team leadership
- Digital transformation and innovation in the enterprise
Professional Impact
Yuliana has been instrumental in driving Atos' global digital marketing initiatives, contributing to the company's strong brand positioning and revenue growth. She has successfully led the implementation of advanced performance marketing tactics, resulting in significant improvements in website traffic, lead generation, and return on investment (ROI). Yuliana's strategic insights and collaborative approach have earned her recognition as a trusted partner and thought leader within the organization and the broader digital marketing community.
Conclusion
With her extensive experience, data-driven approach, and innovative mindset, Yuliana Georgieva is well-positioned to continue driving Atos' digital marketing success and positioning the company as a leader in the global technology and consulting space.
