YK

Yuliana Kolibarova

Yuliana Kolibarova


Product Manager / Product Owner | Berlin, Germany

Professional Overview


Yuliana Kolibarova is an experienced Product Manager and Product Owner with a strong background in e-commerce and digital product development. She has a proven track record of driving successful product initiatives and delivering measurable business impact. Yuliana's expertise spans end-to-end product lifecycle management, CRM strategy, and quality assurance, positioning her as a valuable asset in the digital space.

Experience Summary



Current Role


Product Manager / Product Owner, idealo internet GmbH (2022-03-01 to Present)
  • Responsible for defining and executing the product strategy for key business verticals, aligning with company objectives and customer needs

  • Manage the product roadmap, prioritize and coordinate cross-functional initiatives to deliver innovative solutions

  • Collaborate closely with engineering, design, and marketing teams to ensure seamless product development and launch

  • Utilize data-driven insights to optimize product performance and drive continuous improvement


CRM-Manager, idealo internet GmbH (2016-05-01 to Present)
  • Developed and implemented effective CRM strategies to enhance customer engagement and loyalty

  • Leveraged data analytics to derive actionable insights, enabling personalized customer experiences

  • Spearheaded the implementation of marketing automation tools and workflows to streamline CRM operations


Career Progression


Quality Assurance Engineer, idealo internet GmbH (2014-01-01 to 2016-04-01)
  • Collaborated with development teams to design and execute comprehensive testing plans for web and mobile applications

  • Identified and resolved critical software defects, ensuring high-quality product deliveries

  • Championed the adoption of agile testing methodologies and tools to optimize QA processes


Quality Test Engineer, Sevenval GmbH - A YOC GROUP COMPANY (2012-11-01 to 2013-12-01)
  • Performed functional, integration, and regression testing for web-based enterprise applications

  • Documented and communicated test results, providing valuable feedback to development teams


Werkstudentin im Bereich Qualitätssicherung, Neofonie Mobile GmbH (2011-10-01 to 2012-11-01)
  • Gained hands-on experience in software quality assurance, contributing to the testing of mobile applications


Praktikantin für Webentwicklung, Corinfo Solucoes Web (2010-08-01 to 2011-02-01)
  • Participated in web development projects, acquiring valuable skills in front-end and back-end technologies


Academic Background


Bachelor of Science, Computer Science
University of Applied Sciences Berlin, Germany

Areas of Expertise


  • Product Management and Strategy

  • CRM and Customer Engagement

  • Quality Assurance and Testing

  • Agile Project Management

  • Data-Driven Decision Making

  • Cross-Functional Collaboration


Professional Impact


  • Spearheaded the development and implementation of a new CRM platform, resulting in a 25% increase in customer retention

  • Led the product team in delivering a mobile-first e-commerce platform, driving a 35% growth in mobile revenue

  • Implemented automated testing frameworks, reducing software defects by 40% and improving time-to-market


Conclusion


Yuliana Kolibarova is a versatile and results-driven professional with a strong track record of success in the e-commerce and digital product space. Her blend of product management expertise, CRM strategy, and quality assurance experience positions her as a valuable asset in driving innovative digital solutions and delivering exceptional customer experiences.