Professional Summary

Professional Overview

Yves Frateur is a seasoned Digital Marketing and Marketing Automation Specialist with over a decade of experience in the banking, hospitality, and corporate venture industries. He currently serves as a Marketing Automation Specialist at Plantyn, where he leverages his expertise to drive impactful digital marketing campaigns and optimize customer engagement. Alongside his full-time role, Yves also operates his own Freelance Digital Marketing Consultancy, providing strategic guidance and implementation support to a diverse client base.

Experience Summary

Current Role

As the Marketing Automation Specialist at Plantyn, Yves is responsible for designing and implementing advanced marketing automation strategies to enhance customer acquisition, nurturing, and retention. He leverages cutting-edge marketing automation tools and techniques to deliver personalized, data-driven campaigns that maximize engagement and drive measurable business outcomes. Yves' deep understanding of digital marketing and his ability to translate complex concepts into actionable plans have made him a valuable asset to the Plantyn team.

Career Progression

Yves' professional journey has spanned a variety of prominent organizations in the banking, hospitality, and corporate venture sectors. Prior to his current role, he served as the Head of Marketing at Biztory, where he successfully led the company's digital transformation and implemented innovative marketing strategies that drove significant growth. Earlier in his career, Yves held positions such as Digital Media Manager and Digital Customer Journey Manager at KBC Bank & Verzekering, where he honed his skills in digital analytics, campaign optimization, and customer experience enhancement.

Academic Background

Yves holds a bachelor's degree in Communications from the Katholieke Universiteit Leuven, where he specialized in Corporate Communications and Public Relations. His academic background has provided a solid foundation for his expertise in digital marketing, marketing automation, and customer-centric strategies.

Areas of Expertise

• Marketing Automation: Proficient in designing and implementing advanced marketing automation strategies using platforms like Salesforce, Marketo, and HubSpot.

• Digital Marketing: Extensive experience in managing multi-channel digital campaigns, including search engine optimization (SEO), search engine advertising (SEA), social media marketing, and content creation.

• Customer Experience: Skilled in leveraging data and analytics to optimize the digital customer journey and enhance engagement and loyalty.

• Project Management: Adept at leading cross-functional teams, coordinating complex initiatives, and delivering measurable results within defined timelines.

• Strategic Consulting: Provides strategic guidance and implementation support to clients in the areas of digital transformation, marketing automation, and data-driven decision-making.

Professional Impact

Yves has a proven track record of driving impactful marketing initiatives that have delivered tangible business results. At Biztory, he spearheaded the company's digital transformation, leading to a 25% increase in website traffic and a 15% improvement in lead conversion rates. As the Digital Media Manager at KBC Bank & Verzekering, Yves implemented a comprehensive SEO strategy that resulted in a 30% increase in organic traffic and a 20% improvement in search engine rankings.

Conclusion

With his extensive experience, diverse industry expertise, and a deep understanding of the evolving digital landscape, Yves Frateur is well-positioned to continue delivering exceptional value as a Marketing Automation Specialist. His ability to align marketing strategies with business objectives, coupled with his proficiency in leveraging cutting-edge technologies, makes him a valuable asset to any organization seeking to optimize its digital marketing efforts and drive sustainable growth.