Zach Basten

Creative Director

Zach Basten is a seasoned Creative Director with over a decade of experience driving exceptional creative solutions across diverse industries. He currently leads the creative vision and execution at Chomps, a prominent consumer packaged goods brand, where he is responsible for crafting captivating brand experiences that resonate with the target audience.

Professional Overview

As the Creative Director at Chomps, Zach is a strategic and innovative leader, leveraging his extensive expertise in design, branding, and digital marketing to elevate the brand's visual identity and drive impactful campaigns. He is adept at collaborating cross-functionally to translate business objectives into cohesive, visually-striking creative assets that engage and inspire consumers.

Experience Summary

Current Role

Creative Director, Chomps (2023-Present)

Provides creative vision and strategic direction to the in-house design team, ensuring brand consistency and elevating the visual identity across all touchpoints

Leads the conceptualization and execution of impactful marketing campaigns, driving a 25% increase in social media engagement and a 15% uplift in website conversions

Collaborates closely with the marketing and sales teams to develop compelling product packaging and promotional materials that enhance brand recognition and drive sales

Career Progression

Creative Director, Leo Burnett / Arc Worldwide (2023-2023)

Spearheaded the creative development of integrated marketing campaigns for a diverse client portfolio, including Fortune 500 companies

Mentored and managed a team of designers and art directors, fostering a collaborative and innovative work environment

Recognized for driving a 20% increase in client satisfaction and securing several industry awards

Associate Creative Director - Art, Leo Burnett / Arc Worldwide (2020-2023)
Senior Art Director, Leo Burnett / Arc Worldwide (2018-2020)
Senior Art Director, Walton Isaacson (2016-2018)
Designer, Walton Isaacson (2014-2016)
Graphic Artist, Jacob Leinenkugel Brewing Company - MillerCoors (2013-2014)
Graphic Design Intern, Jacob Leinenkugel Brewing Company (2011-2013)
Marketing Intern, Miron Construction Co., Inc. (2011)

Academic Background

Zach holds a Bachelor of Fine Arts in Graphic Design from the University of Wisconsin-Stout, where he graduated with distinction and was recognized for his innovative design solutions and creative problem-solving skills.

Areas of Expertise

Brand strategy and visual identity development

Integrated marketing campaign design and execution

Digital and social media marketing

Packaging design and product visualization

Art direction and team leadership

Effective collaboration with cross-functional teams

Professional Impact

Spearheaded the rebranding of a prominent consumer packaged goods brand, resulting in a 30% increase in brand awareness and a 20% boost in sales

Recognized with multiple industry awards, including the American Advertising Federation's ADDY Award and the Graphis Design Annual Award

Actively engaged in industry organizations, serving as a guest speaker at design conferences and contributing to industry publications

Conclusion

Zach Basten is a versatile and accomplished Creative Director with a proven track record of driving exceptional creative strategies and delivering tangible business results. His ability to translate complex business objectives into visually-striking and impactful marketing solutions, coupled with his leadership acumen and collaborative approach, make him a valuable asset to any organization seeking to elevate its brand and captivate its target audience.