Zach Duncan

Chief Marketing Officer

Professional Overview

Zach Duncan is a seasoned marketing executive with a proven track record of driving growth and innovation for leading consumer brands. As the Chief Marketing Officer for Hanks Belts & Leather Goods and Woolx, he applies his expertise in digital marketing, brand strategy, and omnichannel customer engagement to propel these companies' success. Zach also co-founded two dynamic startups, Wonderful, Inc. and Mad Raven, further demonstrating his entrepreneurial spirit and ability to build successful businesses.

Experience Summary

Current Roles

Chief Marketing Officer, Hanks Belts & Leather Goods (2024-10-01 to Present)

Responsible for developing and executing the company's overall marketing strategy, including brand positioning, digital campaigns, and customer acquisition initiatives.

Spearheaded the launch of a successful new product line, resulting in a 25% increase in quarterly revenue.

Implemented an integrated marketing approach that drove a 35% boost in website traffic and a 22% improvement in conversion rates.

Chief Marketing Officer, Woolx (2024-10-01 to Present)

Oversees the marketing function for this premier outdoor apparel brand, leading the team in developing and executing comprehensive marketing strategies.

Developed and launched a highly successful influencer marketing program, generating a 45% increase in social media engagement and a 20% lift in online sales.

Implemented data-driven decision-making processes, resulting in a 15% reduction in customer acquisition costs.

Co-Founder, Wonderful, Inc. (2024-01-01 to Present)

Co-founded this innovative startup, responsible for driving the company's overall strategy, marketing, and business development.

Played a key role in securing $3.2 million in seed funding to accelerate the company's growth and expansion.

Oversaw the development and launch of the company's flagship product, which has gained significant traction in the market.

Co-Founder, Mad Raven (2022-08-01 to Present)

Co-founded this tech-enabled startup, serving as a strategic leader responsible for marketing, operations, and business development.

Spearheaded the company's successful market launch, resulting in a 30% month-over-month growth in customer base.

Managed the development and implementation of the company's digital marketing ecosystem, driving a 40% increase in website conversions.

Past Roles

Co-Founder / COO, Motif Digital (2021-08-01 to 2023-01-01)

Co-founded this digital marketing agency, responsible for overseeing day-to-day operations, client relations, and strategic planning.

Grew the agency's client base by 65% and expanded the service offerings, resulting in a 45% increase in annual revenue.

Developed and implemented a performance-driven marketing framework that delivered an average ROI of 27% for clients.

Founder, Ad Logic (2018-01-01 to 2021-08-01)

Founded this digital advertising agency, serving as the Chief Executive Officer and driving the company's overall strategy and growth.

Grew the agency from a one-person operation to a team of 15 professionals, delivering award-winning campaigns for clients.

Achieved an average client retention rate of 85% through exceptional service and demonstrable results.

Founder, Honey Lace (2016-07-01 to 2018-12-01)

Founded this e-commerce startup, responsible for all aspects of the business, including product development, marketing, and operations.

Successfully launched the company's flagship product line, which gained a loyal customer base and generated over $1.2 million in revenue.

Developed and implemented a data-driven digital marketing strategy that resulted in a 40% increase in website traffic and a 25% improvement in conversion rates.