ZK

Zach Kramer

Zach Kramer


Vice President of Marketing and Business Development



Professional Overview
Zach Kramer is an experienced marketing and business development executive with a proven track record of driving growth and innovation across the technology and payment processing industries. As the Vice President of Marketing and Business Development at Progressive Payment Solutions Inc. and Progressive Technology Partners, he leverages his strategic expertise to expand market share, cultivate key partnerships, and spearhead impactful marketing initiatives.

Experience Summary

Current Roles
Vice President of Marketing and Business Development, Progressive Payment Solutions Inc. (2017-Present)
  • Responsible for leading all marketing, brand development, and business development efforts to support the company's rapid growth

  • Developed and implemented innovative marketing strategies that resulted in a 25% increase in new customer acquisitions

  • Forged strategic partnerships with several industry-leading technology providers, expanding the company's service offerings and market reach

  • Oversees a team of marketing and business development professionals, providing mentorship and guidance to drive operational excellence


Vice President of Marketing and Business Development, Progressive Technology Partners (2022-Present)
  • Responsible for driving the marketing and business development strategy for the company's suite of innovative technology solutions

  • Leveraged industry insights and data-driven analysis to identify new market opportunities, leading to the successful launch of two new product lines

  • Spearheaded a comprehensive rebranding initiative that strengthened the company's positioning and increased brand awareness by 30%

  • Collaborated closely with the executive team to align marketing and sales efforts, resulting in a 15% increase in win rates for new business proposals


Career Progression
Prior to his current roles, Zach held the position of Founding Partner at The Silverstone Group, where he was instrumental in establishing the firm's marketing and business development practices, leading to a successful exit within four years. He also gained valuable experience through internships at Harbortouch Solutions and Morgan Stanley, as well as a role as a Floor Manager at GameStop, where he developed his leadership and customer service skills.

Academic Background
Zach holds a Bachelor of Science degree in Business Administration from the University of Pennsylvania, where he specialized in Marketing and Entrepreneurship. During his time at the university, he was actively involved in various student organizations and was recognized for his academic excellence, graduating with honors.

Areas of Expertise
  • Strategic marketing and brand management

  • Business development and partner ecosystem expansion

  • Data-driven decision making and performance optimization

  • Cross-functional collaboration and team leadership

  • Emerging payment technologies and industry trends


Professional Impact
Throughout his career, Zach has been instrumental in driving growth and innovation within the technology and payment processing industries. His strategic vision, data-driven approach, and ability to forge successful partnerships have consistently delivered tangible results for the organizations he has served. Recognized as a thought leader in his field, Zach actively contributes to industry publications and events, sharing his insights and expertise with the broader community.

Conclusion
With his extensive experience, proven track record of success, and versatile skill set, Zach Kramer is well-positioned to continue making a significant impact as a strategic marketing and business development leader. Driven by a passion for innovation and a relentless commitment to driving growth, he is poised to help his current and future organizations navigate the ever-evolving landscape of the technology and payment processing industries.