Professional Summary

Professional Overview

Zach Zerr is an experienced marketing executive with a proven track record of driving growth and innovation. As the Chief Marketing Officer at CBD For Life and Bloom Distribution LLC, he leverages his expertise in digital marketing, content creation, and strategic brand positioning to help businesses thrive in the rapidly evolving cannabis and hemp industries.

Experience Summary

Current Roles

Chief Marketing Officer, CBD For Life (2023-03-01 to Present)

• Responsible for developing and executing comprehensive marketing strategies to expand the brand's reach and increase market share

• Oversees the creation of compelling content, including social media campaigns, video assets, and thought leadership pieces, to engage target audiences

• Collaborates with cross-functional teams to optimize the customer experience and drive conversions across all digital and offline touchpoints

Chief Marketing Officer, Bloom Distribution LLC (2019-08-01 to Present)

• Spearheads the company's marketing initiatives, including brand management, digital marketing, and strategic partnerships

• Leads a team of marketing professionals to develop and implement effective campaigns that drive brand awareness and sales growth

• Leverages data-driven insights to continuously refine the company's marketing approach and achieve measurable results

Career Progression

Writing, Photography, SEO/Social, Sales at Bloom Hemp (2018-11-01 to 2024-10-01)

• Contributed to the company's content marketing efforts by creating engaging written and visual content

• Optimized the website's SEO and managed the brand's social media presence to increase online visibility

• Supported the sales team by providing product expertise and assisting with client presentations

Marketing and SEO at Bloom Hemp (2018-11-01 to 2024-10-01)

• Developed and implemented comprehensive digital marketing strategies to promote the Bloom Hemp brand

• Optimized the company's website and digital assets to improve search engine rankings and user experience

Creative Director at Bloom Hemp (2018-11-01 to 2024-10-01)

• Oversaw the creative direction of the Bloom Hemp brand, including visual identity, packaging, and marketing collateral

• Collaborated with cross-functional teams to ensure brand consistency and alignment across all customer touchpoints

Freelance Writer, Photographer, and Independent Contractor (2012-01-01 to 2024-10-01)

• Leveraged creative skills to provide content creation, photography, and consulting services to a range of clients

Academic Background

Zach Zerr holds a Bachelor of Arts degree in Communication and Media Studies from the University of Colorado Boulder.

Areas of Expertise

• Digital marketing strategy and execution

• Content creation and optimization

• Search engine optimization (SEO)

• Social media management and community engagement

• Brand development and positioning

• Integrated marketing campaign planning and implementation

• Data-driven decision making and performance analysis

Professional Impact

• Developed and executed successful marketing campaigns that resulted in significant increases in brand awareness, website traffic, and sales conversions for Bloom Hemp and Bloom Distribution LLC

• Implemented SEO best practices that improved the search engine visibility and organic traffic for Bloom Hemp's digital properties

• Collaborated with cross-functional teams to enhance the customer experience and drive customer loyalty across multiple touchpoints

Conclusion

With his diverse background in marketing, digital content creation, and brand management, Zach Zerr is poised to continue driving growth and innovation for CBD For Life and Bloom Distribution LLC. His strategic vision, coupled with his hands-on expertise, make him a valuable asset in the rapidly evolving cannabis and hemp industries.