Zachary Lambert
Founder, CEO, CMO
Truckee, California, United States
Professional Overview
Zachary Lambert is a versatile marketing and business leader with extensive experience driving growth and innovation across the advertising, technology, and consumer goods industries. As the Founder, CEO, and Chief Marketing Officer of BlackHeart Bike Company, he leverages his diverse expertise to guide the strategic vision and day-to-day operations of this dynamic outdoor lifestyle brand. Additionally, he serves as a Partner at Luft Los Angeles, where he applies his proven leadership capabilities to support the growth and development of this prominent design and consulting firm.
Experience Summary
Current Roles
Founder, CEO, CMO - BlackHeart Bike Company (2018 - Present)
- Spearheaded the founding and launch of BlackHeart Bike Company, an innovative outdoor lifestyle brand focused on high-performance cycling products
- Oversees all aspects of the business, including product development, marketing, and operations, to drive sustainable growth and profitability
- Leverages deep expertise in brand strategy, digital marketing, and consumer insights to position BlackHeart as a leading player in the cycling industry
Partner - Luft Los Angeles (2021 - Present)
- Collaborates with the Luft Los Angeles team to provide strategic consulting and design services to clients across various industries
- Contributes expertise in marketing, branding, and business development to support the firm's continued growth and expansion
Career Progression
Vice President, Group Account Director - Optimist Inc. (2016 - 2018)
- Managed high-profile client accounts and led cross-functional teams to deliver award-winning integrated marketing campaigns
- Played a pivotal role in driving business growth and client satisfaction, contributing to the agency's recognition as one of the fastest-growing in the region
Vice President, Group Account Director - GSW Advertising (2014 - 2016)
- Oversaw the development and execution of comprehensive marketing strategies for leading healthcare and pharmaceutical brands
- Spearheaded the implementation of innovative digital and social media initiatives to enhance brand engagement and drive measurable results
Vice President, Account Group Supervisor - Cline Davis & Mann (2008 - 2014)
- Managed large-scale, multi-channel marketing campaigns for a diverse portfolio of pharmaceutical and biotechnology clients
- Developed and implemented effective communication strategies to support product launches and drive brand awareness
Academic Background
- Bachelor of Science in Business Administration, Marketing Concentration - University of California, Berkeley
Areas of Expertise
- Brand Strategy and Development
- Integrated Marketing Communications
- Digital Marketing and Social Media
- Consumer Insights and Segmentation
- Product Development and Innovation
- Business Strategy and Operations
- Team Leadership and Collaboration
Professional Impact
- Spearheaded the successful launch and growth of BlackHeart Bike Company, establishing it as a leading player in the cycling industry
- Contributed to the award-winning marketing campaigns and client retention at Optimist Inc., GSW Advertising, and Cline Davis & Mann
- Demonstrated a proven track record of driving business growth, fostering client relationships, and delivering measurable results
Conclusion
With his extensive marketing and business expertise, Zachary Lambert is well-positioned to continue driving innovation and success in the industries he serves. As the Founder, CEO, and CMO of BlackHeart Bike Company and a Partner at Luft Los Angeles, he remains focused on leveraging his diverse capabilities to shape the future of the outdoor lifestyle and design sectors.
