Zack Grove

Professional Summary

Professional Overview
Zack Grove is an accomplished marketing executive with over 15 years of experience driving strategic growth and brand development initiatives for leading consumer packaged goods (CPG) companies. As the Vice President of Marketing at Fischer & Wieser Specialty Foods, he is responsible for overseeing the organization's comprehensive marketing strategy, including brand management, trade and consumer marketing, and digital/e-commerce initiatives.

Experience Summary

Current Role
In his current role as Vice President of Marketing at Fischer & Wieser Specialty Foods, Zack is tasked with spearheading the company's marketing efforts to drive increased brand awareness, customer engagement, and sales growth across its portfolio of specialty food products. He collaborates closely with cross-functional teams to develop and execute integrated marketing campaigns that align with the company's overall strategic objectives. Under Zack's leadership, Fischer & Wieser has experienced a 25% year-over-year increase in e-commerce sales and a 15% lift in national brand recognition.

Career Progression
Prior to joining Fischer & Wieser, Zack held various marketing leadership positions within the CPG industry. As the Client Business Director at Wray Ward, he managed the agency's largest client account, overseeing the development and implementation of comprehensive marketing strategies that resulted in a 20% increase in sales revenue. He also served as the Director of Trade and Consumer Marketing at Atlantic Natural Foods, LLC, where he spearheaded the successful launch of a new line of plant-based protein products, as well as the Vice President of Marketing and Director of Marketing at Dewey's Bakery, where he led the brand's repositioning and expansion into new retail channels.

Academic Background
Zack holds a Bachelor of Science degree in Advertising from West Virginia University, where he graduated with honors.

Areas of Expertise

• Strategic brand management and positioning

• Integrated marketing campaign development and execution

• Trade and consumer marketing program optimization

• Digital marketing and e-commerce strategy

• New product launch and commercialization

• Cross-functional team leadership and collaboration

Professional Impact
Throughout his career, Zack has demonstrated a proven track record of driving sustainable growth and delivering measurable results for the brands and organizations he has served. His innovative marketing approaches, coupled with his deep understanding of the CPG industry, have consistently positioned him as a valuable asset to his employers and clients.

Conclusion
With his extensive experience, strategic mindset, and proven leadership abilities, Zack Grove is poised to continue making a significant impact on the marketing and growth initiatives of Fischer & Wieser Specialty Foods. His dedication to delivering exceptional results and his commitment to staying at the forefront of industry trends make him a valuable asset to any organization seeking to enhance its brand presence and drive meaningful business outcomes.