Zaheen Ekhlas

Vice President Marketing Digital Business, Sony Pictures Networks India

Professional Overview

Zaheen Ekhlas is an accomplished marketing executive with over 15 years of experience in the media and entertainment industry. As the Vice President of Marketing Digital Business at Sony Pictures Networks India, she is responsible for driving the digital marketing strategy and execution across the company's diverse portfolio of entertainment channels and digital platforms.

Experience Summary

Current Role

Zaheen currently serves as the Vice President of Marketing Digital Business at Sony Pictures Networks India, a role she has held since June 2022. In this position, she is responsible for overseeing the digital marketing strategy, content creation, and optimization across the company's digital assets, including the network's official websites, mobile apps, and social media channels. Zaheen's strategic leadership and data-driven approach have been instrumental in enhancing the digital presence and engagement of Sony Pictures Networks India's brands.

Career Progression

Prior to her current role, Zaheen held various leadership positions within Sony Pictures Networks India, including Vice President and Head of Marketing for Sony Entertainment Television and Assistant Vice President of Marketing. She has also gained valuable experience in the industry, having worked at Housing.com as the Assistant Vice President of Brand and at Star India as the Senior Manager of Marketing for the Life OK channel. Zaheen began her career in the advertising industry, serving as an Account Executive at Ogilvy & Mather Advertising.

Throughout her career, Zaheen has demonstrated a strong track record of driving successful marketing campaigns, building brand awareness, and delivering measurable business impact. Her ability to leverage data analytics and digital marketing tactics has enabled her to consistently deliver innovative and effective marketing solutions.

Academic Background

Zaheen holds a Bachelor's degree in Business Administration from the University of Mumbai.

Areas of Expertise

Digital marketing strategy and execution

Content creation and optimization for digital platforms

Brand management and building

Data-driven decision making and performance tracking

Cross-functional collaboration and team leadership

Professional Impact

Under Zaheen's leadership, the digital marketing initiatives of Sony Pictures Networks India have witnessed significant growth in audience engagement, website traffic, and social media following. She has successfully implemented data-driven strategies to enhance the network's digital presence and drive better return on investment for marketing campaigns.

Conclusion

Zaheen Ekhlas is a seasoned marketing professional with a proven track record of success in the media and entertainment industry. Her expertise in digital marketing, brand building, and data-driven decision making has made her a valuable asset to Sony Pictures Networks India. Zaheen's strategic vision and innovative approach continue to drive the digital transformation of the company's marketing efforts, positioning it for ongoing success in the rapidly evolving digital landscape.