Zahra Asmanida
Digital Marketing Professional
Jakarta, Special Capital Region of Jakarta, Republic of Indonesia
Professional Overview
Zahra Asmanida is a dynamic digital marketing professional with a diverse background in social media management, web content development, and data-driven marketing strategies. She leverages her expertise in linguistics and cross-cultural communication to deliver impactful campaigns that engage audiences and drive measurable results.
Experience Summary
Current Role
Digital Marketing at Breadnbeyond (2024-10-01 to Present)
- Developing and executing comprehensive digital marketing campaigns across multiple platforms, including social media, email, and website content
- Collaborating with the creative team to ideate and produce engaging, brand-aligned content that resonates with the target audience
- Analyzing customer data and market trends to inform strategic decision-making and optimize campaign performance
- Managing social media accounts, including content curation, community engagement, and campaign monitoring
Social Media Specialist at Masuk Kampus (2024-10-01 to Present)
- Developing and implementing social media strategies to build brand awareness and drive student engagement for the university
- Creating and curating compelling, on-brand content for various social media channels
- Monitoring platform analytics to measure the effectiveness of social media initiatives and making data-driven adjustments
Career Progression
Linguistics Research Assistant at Universitas Padjadjaran (2024-03-01 to 2025-01-01)
- Conducted in-depth linguistic research and analysis, contributing to academic publications and presentations
- Collaborated with cross-functional teams to explore the intersection of language, culture, and communication
Social Media and Web Management Intern at Unpad International Office (2024-03-01 to 2024-09-01)
- Managed the university's social media accounts, developing content strategies and implementing best practices for audience engagement
- Assisted in the maintenance and content updates of the international office's website, enhancing the user experience
Social Media Marketing Intern at Comvee Adaptive (2024-03-01 to 2024-06-01)
- Supported the execution of social media marketing campaigns, including content creation, scheduling, and community engagement
- Analyzed platform analytics to identify trends and opportunities for improvement
Academic Background
Bachelor of Arts in Linguistics, Universitas Padjadjaran
- Graduated with Cum Laude distinction
- Completed a research thesis on the impact of cultural differences on international business communication
Areas of Expertise
- Digital marketing strategy and campaign management
- Social media marketing and community engagement
- Web content development and optimization
- Data analysis and performance reporting
- Cross-cultural communication and linguistic analysis
Professional Impact
- Spearheaded the development of a social media marketing campaign that increased brand awareness and generated a 25% increase in website traffic for a local startup
- Contributed to the successful launch of a multilingual website for the Unpad International Office, improving accessibility and user experience for international students
- Recognized for exceptional research and analytical skills, earning a prestigious research assistant position at Universitas Padjadjaran
Conclusion
With a strong foundation in digital marketing, a keen eye for detail, and a passion for data-driven problem-solving, Zahra Asmanida is poised to make a meaningful impact in the digital landscape. Her versatile skillset and cross-cultural expertise position her as a valuable asset to any organization seeking to elevate their online presence and engage their target audience effectively.
