Professional Overview
Zara Easton is a seasoned marketing professional currently serving as the Group Head of Brand Marketing and Career Expert at LinkedIn, based in London, England, United Kingdom. Her key expertise areas include brand marketing, career development, and industry-focused marketing strategies.
Experience Summary
Current Role
As the Group Head of Brand Marketing and Career Expert at LinkedIn, Zara oversees the development and execution of brand marketing strategies, leveraging her expertise to drive career development initiatives. Her current position involves leading cross-functional teams, collaborating with stakeholders, and contributing to the growth of LinkedIn's brand presence in the UK market.
Career Progression
Zara's career trajectory showcases steady growth and progression in the marketing industry. Notable previous roles include Senior Manager, Head of Brand Marketing UK, and Manager, Brand Marketing Lead at LinkedIn. She has also held positions at Virgin, Gamesys, and Bauer Media Group – UK, demonstrating her versatility and adaptability in various marketing roles.
Areas of Expertise
Zara's expertise spans industry-specific skills in brand marketing, technical competencies in marketing strategy development, and leadership capabilities in team management and stakeholders' collaboration. Her experience in career development and marketing has equipped her with a unique ability to drive initiatives that impact both professionals and organizations.
Professional Impact
As a member of the Board of Trustees at Marketing Skills Trust, Zara contributes to the development of marketing skills and education, leaving a significant impact on the industry. Although specific quantifiable achievements are not available, her leadership roles and involvement in prestigious organizations underscore her influence and dedication to the marketing and career development sectors.
Conclusion
Zara Easton's professional trajectory is marked by consistent growth, a strong focus on brand marketing, and a commitment to career development. Currently, she is dedicated to driving LinkedIn's brand marketing strategies and contributing to the marketing education sector. With her extensive experience, industry-specific skills, and leadership capabilities, Zara offers valuable insights and expertise to the marketing and career development communities.
