Zayne Davis

Experienced Director of Integrated Marketing

Professional Overview
Zayne Davis is an accomplished marketing executive with over 15 years of experience driving integrated campaigns and strategic initiatives. As the Director of Integrated Marketing at Petco, he is responsible for developing and executing cohesive marketing strategies that engage customers, elevate the brand, and deliver measurable results.

Experience Summary

Current Role
As the Director of Integrated Marketing at Petco, Zayne oversees the development and implementation of comprehensive omnichannel marketing programs. He is responsible for aligning cross-functional teams to create impactful campaigns that drive brand awareness, customer acquisition, and loyalty. Under his leadership, Petco has achieved significant growth in digital engagement and e-commerce sales.

Career Progression
Prior to his current role, Zayne served as the Senior Merchandise Manager at Petco, where he managed product assortment and merchandising strategies to enhance the in-store and online customer experience. Before that, he held positions as a Merchandise Manager and Buyer at Petco and Trader Joe's, respectively. Zayne's diverse retail background has provided him with a deep understanding of consumer behavior and the ability to translate market insights into effective marketing initiatives.

Academic Background
Zayne holds a Bachelor of Science degree in Business Administration from the University of California, San Diego, with a focus on Marketing and Retail Management.

Areas of Expertise

• Integrated marketing strategy and campaign development

• Omnichannel customer engagement and experience optimization

• Retail merchandising and product assortment planning

• Data-driven decision making and performance analysis

• Cross-functional team leadership and collaboration

Professional Impact
As the Director of Integrated Marketing at Petco, Zayne has played a key role in driving the company's digital transformation and brand positioning. He has spearheaded the implementation of innovative marketing technologies, resulting in a 25% increase in website traffic and a 15% uplift in e-commerce sales. Zayne's strategic vision and collaborative approach have been instrumental in aligning the marketing, merchandising, and operations teams to deliver a seamless, omnichannel customer experience.

Conclusion
Zayne Davis is a seasoned marketing executive with a proven track record of driving business growth and customer engagement. His extensive experience in the retail industry, combined with his expertise in integrated marketing and data-driven decision making, make him a valuable asset in his role as the Director of Integrated Marketing at Petco.