Zed Lamba

Director, Marketing Analytics
New York, New York, United States

Professional Overview

Zed Lamba is a seasoned marketing analytics leader with a proven track record of driving data-driven decision-making and delivering impactful business results. As the Director of Marketing Analytics at Walmart, he oversees a team responsible for leveraging advanced analytics to optimize marketing strategies, enhance customer experiences, and drive sustainable growth.

Experience Summary

Current Role

As the Director of Marketing Analytics at Walmart, Zed is responsible for leading a team of data analysts and scientists to derive actionable insights from vast amounts of customer and marketing data. He works closely with cross-functional stakeholders to develop and implement analytics-driven strategies that improve marketing campaign performance, optimize media spend, and enhance customer engagement. Under his leadership, Zed's team has delivered over 20% year-over-year improvements in marketing ROI and a 15% increase in customer retention.

Career Progression

Prior to his current role, Zed held various analytics leadership positions within the retail and consulting industries. As the Associate Director of Marketing Analytics at Walmart, he led the development of a next-generation marketing analytics platform that enabled real-time campaign optimization and personalized customer experiences. Earlier in his career, Zed served as the Senior Manager of Merchandising Analytics for Walmart's Fashion & Apparel division, where he leveraged advanced forecasting models to drive inventory optimization and improve product assortment.

Before joining Walmart, Zed worked as a Fashion Analytics Manager at Jet.com, where he helped the company navigate the challenges of the evolving e-commerce landscape. He also gained valuable consulting experience as a Strategy & Data Analytics Consultant at KPMG US, where he advised clients on data-driven strategic initiatives.

Academic Background

Zed holds a Bachelor of Science degree in Business Administration from the University of Michigan, with a concentration in Data Analytics and Information Systems. He is also a certified Project Management Professional (PMP) and has completed executive education programs in Digital Transformation and Advanced Marketing Analytics at Harvard Business School.

Areas of Expertise

• Marketing analytics and performance optimization

• Customer segmentation and personalization

• Predictive modeling and forecasting

• Retail and e-commerce data analysis

• Cross-functional collaboration and stakeholder management

• Agile project management and team leadership

Professional Impact

Zed's expertise in marketing analytics and his ability to translate data into strategic business insights have made him a valuable asset to the organizations he has worked for. His contributions have resulted in significant improvements in marketing campaign effectiveness, customer engagement, and overall business performance. Zed is recognized as a thought leader in the field of marketing analytics and frequently speaks at industry events and conferences.

Conclusion

With his extensive experience, strong analytical skills, and strategic mindset, Zed Lamba is well-positioned to continue driving meaningful impact as the Director of Marketing Analytics at Walmart. He is dedicated to leveraging the power of data-driven decision-making to help organizations achieve their marketing and business objectives.