Professional Overview
Zeena Koda is a seasoned marketing executive with over 15 years of experience driving audience growth, brand engagement, and strategic insights across the music, entertainment, and retail industries. As the Vice President of Marketing: Audience Growth + Insights at Universal Music Enterprises (UMe), she leverages her deep understanding of digital marketing, creator partnerships, and data-driven strategies to amplify the reach and impact of iconic music brands.
Experience Summary
Current Role
As Vice President of Marketing: Audience Growth + Insights at UMe, Zeena leads a team responsible for developing innovative audience acquisition and retention strategies, managing high-profile creator collaborations, and translating consumer insights into impactful marketing campaigns. Her work has been instrumental in driving significant growth in UMe's digital audience and optimizing the company's content distribution and engagement across platforms.
Zeena is also a Co-Founder of the Asian American Collective, a non-profit organization dedicated to supporting and empowering the Asian American creative community. In this role, she spearheads initiatives focused on professional development, industry representation, and cultural celebration.
Career Progression
Prior to joining UMe, Zeena held senior marketing roles at leading entertainment and retail brands, including 2K, The North Face, Atlantic Records, and Motown Records. Throughout her career, she has demonstrated a track record of developing and executing successful digital marketing strategies, fostering influential creator partnerships, and generating data-driven insights to inform strategic decision-making.
Zeena's diverse background also includes experience as a content producer and on-air personality, having hosted the Revolver Magazine Podcast and the Liquid Metal show on Sirius XM Radio.
Academic Background
Zeena holds a Bachelor of Arts degree from a prestigious university, where she specialized in Communications and Media Studies.
Areas of Expertise
- Digital marketing strategy and campaign execution
- Audience growth and retention
- Influencer and creator partnership management
- Social media and community engagement
- Data analytics and consumer insights
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at 2K, Zeena spearheaded the company's global influencer and creator marketing strategy, securing high-profile collaborations that drove significant increases in audience engagement and brand awareness. At The North Face, she led the digital brand management team, elevating the brand's online presence and implementing data-driven initiatives that optimized the customer experience.
At Atlantic Records and Motown Records, Zeena played a pivotal role in developing and executing award-winning digital marketing campaigns that contributed to the success of numerous artists and album releases.
Conclusion
With her exceptional track record of driving audience growth, fostering influential partnerships, and translating data into impactful strategies, Zeena Koda is a highly sought-after marketing leader in the music and entertainment industry. Her passion for empowering diverse voices and her commitment to driving innovative, data-driven solutions make her a valuable asset to any organization.
