Professional Overview
Zenia Johnson is a seasoned marketing leader with over a decade of experience driving high-impact growth strategies for leading consumer brands. As the Senior Director of Performance Marketing at Tricoci, she oversees the development and execution of data-driven digital marketing campaigns that deliver measurable results. Zenia's expertise spans performance marketing, growth marketing, and provider/patient marketing, positioning her as a versatile and impactful marketing strategist.
Experience Summary
Current Role
In her current role as Senior Director of Performance Marketing at Tricoci, Zenia is responsible for leading the company's digital marketing initiatives, from campaign planning and channel optimization to budget allocation and ROI analysis. She collaborates cross-functionally to align marketing strategies with broader business objectives, driving consistent growth and customer acquisition. Under Zenia's leadership, the performance marketing team has achieved double-digit year-over-year increases in website traffic, lead generation, and conversion rates.
Career Progression
Prior to joining Tricoci, Zenia served as the Senior Director of Growth Marketing at Outside, where she was instrumental in scaling the company's digital presence and driving rapid customer acquisition. Earlier in her career, she held marketing roles of increasing responsibility at BehaVR, Inc., 3Q Digital, and Rise Interactive, honing her expertise in performance marketing, provider/patient marketing, and social media marketing. Throughout her career, Zenia has demonstrated a proven track record of delivering transformative marketing solutions that positively impact business outcomes.
Academic Background
Zenia holds a Bachelor of Science in Marketing from the University of Illinois at Chicago, where she graduated with honors. She is a highly sought-after speaker and thought leader, frequently presenting at industry conferences and contributing to leading marketing publications.
Areas of Expertise
- Performance marketing strategy and execution
- Digital campaign optimization and channel management
- Data-driven marketing analytics and attribution
- Customer acquisition and retention
- Cross-functional collaboration and stakeholder management
- Team leadership and talent development
Professional Impact
Under Zenia's leadership, the marketing teams she has overseen have consistently exceeded key performance indicators, driving significant revenue growth and brand awareness for her employer organizations. Her ability to translate complex data into actionable insights has enabled her to develop innovative marketing solutions that outpace industry benchmarks. Zenia is recognized as a strategic, data-driven marketing leader who consistently delivers measurable business impact.
Conclusion
With her deep expertise, proven track record, and collaborative leadership style, Zenia Johnson is poised to continue driving transformative marketing strategies that propel Tricoci's growth and cement its position as an industry leader. Her adaptability, analytical prowess, and customer-centric mindset make her a valuable asset in the ever-evolving marketing landscape.
