Zhanzhun Choo

Brand Protection Professional

Professional Overview
Zhanzhun Choo is a seasoned brand protection professional with a diverse background in fraud prevention, risk management, and customer service. Leveraging over 7 years of experience, he currently serves as a Brand Protection specialist at Nike, where he plays a pivotal role in safeguarding the brand's reputation and safeguarding customers from counterfeit products.

Experience Summary

Current Role
As a Brand Protection Specialist at Nike, Zhanzhun is responsible for monitoring online marketplaces and social media platforms to identify and address unauthorized use of the Nike brand. He collaborates cross-functionally to implement effective strategies for detecting, investigating, and eliminating counterfeit products. Zhanzhun's proactive approach and attention to detail have proven instrumental in protecting Nike's global brand integrity.

Career Progression
Prior to his current role, Zhanzhun served as a Fraud Prevention Specialist at Apple, where he developed robust processes to detect and mitigate financial fraud across various customer touchpoints. He also gained valuable experience as an AppleCare Advisor, providing exceptional customer service and technical support to Apple's clientele. Earlier in his career, Zhanzhun held a Risk Management Executive position at Resorts World Genting, where he contributed to the implementation of comprehensive risk mitigation strategies.

Academic Background
Zhanzhun holds a Bachelor's degree in Business Administration from the National University of Singapore, where he graduated with distinction.

Areas of Expertise

• Brand protection and anti-counterfeiting strategies

• Fraud detection and prevention

• Risk management and mitigation

• Customer service and technical support

• Cross-functional collaboration and stakeholder management

Professional Impact
During his tenure at Apple, Zhanzhun's fraud prevention initiatives resulted in a 20% reduction in financial losses due to fraudulent activities. At Nike, his proactive brand protection efforts have led to the successful removal of numerous counterfeit product listings, effectively protecting the brand's reputation and consumer trust.

Conclusion
Zhanzhun Choo is a versatile, results-driven professional with a proven track record of safeguarding global brands and delivering measurable impact. His extensive experience in fraud prevention, risk management, and customer service, combined with his exceptional analytical and problem-solving skills, make him a valuable asset in the brand protection landscape.