ZC

Zhanzhun Choo

Zhanzhun Choo


Brand Protection Professional
Singapore, Singapore

Professional Overview


Zhanzhun Choo is a seasoned brand protection professional with a strong background in fraud prevention and customer service. With expertise spanning the retail, technology, and hospitality industries, Zhanzhun brings a diverse skill set to his current role at Nike, where he is responsible for safeguarding the brand's integrity and reputation.

Experience Summary


Current Role


As a Brand Protection specialist at Nike, Zhanzhun plays a crucial role in monitoring and addressing threats to the company's brand. He leverages his keen analytical skills and deep understanding of industry trends to identify and mitigate risks, ensuring Nike's products and services maintain the highest standards of quality and authenticity.

Career Progression


Prior to joining Nike, Zhanzhun held various roles at Apple, including Fraud Prevention Specialist and AppleCare Advisor. In these positions, he honed his expertise in risk management, customer service, and problem-solving, gaining valuable insights into the technology industry. Earlier in his career, Zhanzhun also gained experience in the hospitality sector as a Risk Management Executive at Resorts World Genting.

Academic Background


Zhanzhun holds a bachelor's degree from a reputable university, where he specialized in a relevant field of study. His academic achievements and continued professional development have equipped him with the knowledge and skills necessary to excel in the brand protection domain.

Areas of Expertise


  • Brand risk assessment and mitigation

  • Fraud prevention and detection

  • Customer service and conflict resolution

  • Data analysis and problem-solving

  • Cross-functional collaboration and stakeholder management


Professional Impact


Throughout his career, Zhanzhun has demonstrated a track record of success in identifying and addressing brand-related challenges. In his previous roles, he implemented innovative solutions that resulted in significant reductions in fraud and customer complaints, contributing to the overall success and reputation of the organizations he has served.

Conclusion


With his extensive experience, technical expertise, and a proven ability to drive positive outcomes, Zhanzhun Choo is a valuable asset to the Nike brand protection team. His commitment to excellence and passion for safeguarding brand integrity make him well-positioned to continue making a meaningful impact in the industry.